Jonathan Roldan Builds Bridges for Other Veterans

What does it take to transform a struggling car wash into a thriving business—and then successfully double in size within a year? In this episode of Car Wash Exchange, host Rich DiPaolo sits down with Jonathan Roldan, co-owner of Brightside Car Wash, to discuss the lessons he's learned since acquiring and revitalizing his first location before expanding to a second.Drawing on his background as a U.S. Army veteran, Jonathan explains how military leadership principles, disciplined operating systems and a culture of leading by example have shaped Brightside's rapid growth. He shares why success depends on building systems instead of relying on one person, how preventive maintenance and standard operating procedures have become the backbone of his operation, and why customer memberships are critical to long-term stability.Beyond operations, Jonathan discusses his commitment to serving the Naperville community through Brightside's "Wash With a Purpose" initiative, which donates a portion of membership sales to local nonprofits selected by customers. He also shares his long-term vision for Brightside University, a program designed to help military veterans transition into successful careers—and eventually business ownership—within the car wash industry.Whether you're an owner looking to scale, an entrepreneur considering the industry, or a veteran searching for your next mission, Jonathan offers practical advice on leadership, planning, teamwork and building a business with purpose.. Key Takeaways·  Scaling requires systems, not superheroes. Jonathan explains why operating multiple locations demands standardized procedures, clear documentation and strong training rather than relying on one person. ·  Military leadership translates well to business. Principles like accountability, preventive maintenance, teamwork and leading by example have become the foundation of Brightside's culture. ·  Community creates customer loyalty. Brightside's "Wash With a Purpose" program allows customers to support local nonprofits while purchasing memberships, strengthening both customer relationships and community impact. ·  Memberships provide stability. After experiencing every season in business, Jonathan says recurring memberships help offset weather-related fluctuations and create predictable revenue. ·  Leadership means earning respect. Jonathan believes leaders should never ask employees to do work they aren't willing to do themselves, regularly working alongside his team. ·  Veterans have valuable business skills. Leadership, discipline and work ethic make veterans strong candidates for careers in the car wash industry, and Jonathan hopes to build a pathway for them through Brightside University. ·  Do your homework before buying a car wash. Jonathan stresses researching demographics, traffic patterns, equipment condition, maintenance history and financial performance before making an investment. ·  Build a team that complements your strengths. No owner excels at everything, making trusted advisors and skilled team members essential for sustainable growth. ·  Always maintain access to capital. Unexpected expenses are inevitable, making financial reserves a necessity rather than a luxury. ·  Growth is fueled by purpose. As Brightside celebrates its first anniversary and second location, Jonathan remains focused on serving customers, supporting his community and creating opportunities for others.