CAR WASH Podcasts

In this episode of Car Wash Exchange, Rich DiPaolo talks with John Briggs, author of Take Breaks, Work Better, about why taking intentional breaks can actually make business owners and employees more productive. John challenges the “hustle culture” mindset that equates long hours with productivity and explains how structured recovery can improve focus, profitability, employee retention and performance. He also shares his 3.3 Rule and practical ways car wash owners can apply the approach—from line workers to entrepreneurs and growing multi-location operations.• Busy doesn’t always mean productive. John challenges the belief that working longer and harder automatically produces better results. • Breaks are a productivity strategy. The brain naturally cycles between focus and distraction, and intentional breaks allow people to return with greater focus. • The 3.3 Rule: Work for up to three hours, followed by a 30% recovery break. For line workers, • Pay employees for their breaks. Research discussed in the episode found that additional break time did not reduce productivity—and providing paid breaks may help improve retention. • Take the first break yourself. John encourages owners to schedule a real break during the day rather than waiting until everything on the to-do list is finished. • Audit your time. Track what you're actually doing and identify lower-level tasks that can be delegated, freeing owners and key employees to focus on higher-value work. • Measure outcomes, not just activity. For car washes, metrics such as memberships, membership close rates, errors and employee retention may be more meaningful than simply measuring cars per hour. • Deadlines create focus. “All human performance works to a deadline.” Creating intentional limits around work time can help people focus on what really needs to get done. • The approach can work during growth. John says the process works whether a company has 20 employees or 290 because the human brain still needs recovery. • Try it as an experiment. Owners who are skeptical can start with a pilot program and measure the results.(1:43) John talks about his inspiration for his book Take Breaks – Work Better(3:23) What’s the biggest myth about productivity that owners buy into – and it actually works against them?(4:58) How does knowing when not to work…work in a business that never stops? Learn why taking breaks is of paramount importance to line workers.(11:56) What’s the 3.3 Rule?(12:58) How do you sell this approach to someone who is paid by the shift and not the outcome?(15:05) What’s the first break entrepreneurs should take and what’s stopping them from taking it?(18:46) How do you measure implementing this idea?(21:55) What’s one piece of advice can John provide to encourage owners to try this approach?(23:45) “All human performance works to a deadline”! Learn what this is and what it means!(25:36) How does John’s process work in a fast growth structure/culture?(29:08) Is John seeing more owners trying this process?

In this episode of Car Wash Exchange, host Rich DiPaolo talks with Keith Lutz, CEO of Kleen-Rite and an ICA Board member, about the resurgence of the self-serve car wash market. Keith explains what is driving new investment, how self-serve operators can compete with express washes, and why professionalism, reinvestment and operationalexcellence are creating new opportunities in the segment. They also discuss Kleen-Rite’s approach to supply-chain challenges, company culture and recentacquisition· The self-serve segment is benefiting from the overall growth and professionalization of the car wash industry, attracting both new and existinginvestors. · Self-serve can offer an attractive investment model because it generally requires less capital and fewer employees than an express tunnel. · Operators shouldn't fear competition from express washes. Instead, they should focus on making their own locations inviting, reliable, well-maintained and easy to use.· Reinvestment matters. Equipment, appearance, curb appeal and operational excellence can make a major difference in a location's ability to compete. ·  Membership and club programs aren't limited to express washes; self-serve and in-bay automatic operators can also use them to create value and encourage repeat customers. · The supply-chain disruptions of the past several years reinforced the importance of investing in inventory, distribution and infrastructure to maintain continuityfor customers. · Kleen-Rite is balancing its family-business legacy with growth by investing in its people, technology, distribution and professional management while staying grounded in its mission and values. · Keith sees continued opportunity across all car wash models, with the industry's growing focus on professionalism and operational excellence benefitingoperators across the board. The self-serve car wash segment is experiencing a resurgence, attracting newinvestors and renewed interest from longtime operators. In this episode of Car Wash Exchange, Rich DiPaolo sits down with Keith Lutz, CEO of Kleen-Rite and an ICA Board member, to explore what’s behind that growth and what it means for the future of the industry. Keith shares insights on competing with express washes, creating value for customers, reinvesting in existing locations andrunning a self-serve business with greater professionalism and operational excellence. He also discusses Kleen-Rite’s lessons from recent supply-chain challenges, maintaining its family-business culture and the strategy behind its recent acquisitions.(:56) Keith and Rich will talk about theresurgence of the self-serve car wash market.(1:58) Keith talks about the factorsthat are influencing the self-serve segment.(4:51) Keith talks about the types ofinvestors are coming to the self-serve market(9:33) How can a self-serve operatorremain competitive with the larger car washes?(13:57) What can a self-serve locationdo to offer the same value as a membership?(17:56) What lessons has Kleen Ritetaken from the current industry…and has the industry normalized?(21:44) How does Kleen Rite balancepreserving a legacy culture with market demands?(23:56) What gaps and capabilities isKleen Rite looking for in their recent acquisitions?(26:38) What excited Keith most aboutthe Car Wash industry?JoinICA: https://www.carwash.org/join-ica

As Benny's Car Wash celebrates its 75th anniversary, ICA Editor-in-Chief Rich DePaolo sits down with Justin Alford, CEO of Benny's Car Wash and Past President of the International Carwash Association, for an insightful conversation about the evolution of the car wash industry. Justin reflects on the key themes emerging from The Car Wash Show 2026, including the rapid adoption of artificial intelligence, the changing investment landscape, rising construction costs, and the continued importance of independent operators.Drawing on three generations of family leadership, Justin explains why people—not technology or profits—remain the foundation of Benny's success. He shares the remarkable history of Benny's, discusses the company's newest location in Baker, Louisiana, celebrates his father Ben Alford's induction into the Baton Rouge Business Report Hall of Fame, and offers thoughtful advice for operators navigating today's increasingly complex marketplace. The conversation concludes with Justin's passionate support for the International Carwash Association and its critical role in protecting and advancing the industry. Key Takeaways:Benny's Car Wash celebrates its 75th anniversary in 2026, marking three generations of family ownership and leadership. Artificial intelligence is becoming an everyday business tool, helping operators improve reporting, decision-making, hiring, and operational efficiency. Rising construction costs have dramatically increased the financial risk of developing new car wash locations. Independent operators continue to play a vital role in the industry despite the growth of private equity and regional chains. Exceptional customer service, consistent wash quality, and employee care remain the biggest competitive advantages for smaller operators.  Episode Notes: In this episode, Rich DePaolo sits down with Benny's CEO Justin Alford, a third-generation operator and Past President of the International Carwash Association, to discuss the company's remarkable legacy and the future of the professional car wash industry. From artificial intelligence and rising construction costs to the challenges facing independent operators, Justin shares practical insights gained from decades in the business. He also reflects on Benny's newest location in Baker, Louisiana, honors his father Ben Alford's leadership, and explains why putting people first has been the foundation of Benny's success for three generations—and why it will continue to drive the company forward for years to come. (1:11) Join ICA Editor-In-Chief Rich DePaolo as he chats with a Past ICA President – now CEO of Benny’s Car Wash - Justin Alford.(1:45) Celebrating 75 years in Business – Benny’s is a mainstay in the industry. Justin talks about his personal takeaways from the recent 2026 Car Wash Show(4:45) What topics do operators discuss when they meet at a show like Car Wash?(6:44) How about the costs to build/run a new wash?(7:54) How would Justin describe the current start of the car wash industry?(10:35) Is this still a good industry for the smaller washes and how do they compete with the larger-regional companies?(13:02) Richard Enning was just inducted into the 2026 Car Wash Hall of Fame. Justin talks about why he was such a worthy honoree.(16:43) What did it take to hit the 75-year milestone? What will it take for another 75 years? Justin shares the family history and that of Benny’s.(19:32) Justin talks about his father Ben Alford – his 2026 induction into Business Report Hall of Fame and what he wants people to know about his dad!(20:59) Justin talks about Benny’s new location in Baker, LA.(25:15) What special plans do they have for the 75th Anniversary celebration?(26:40) And how about those LSU Tigers?!(28:32) Justin’s final words in support of the ICA!

The car wash industry is evolving rapidly, but according to Jeff Pavone, Founding Partner of Amplify Capital Group, and Chris Jenks, Amplify Partner and CEO, the fundamentals have never been stronger. While higher interest rates and changes in private credit have lengthened deal timelines, investor appetite remains strong, with nearly half a billion dollars in Amplify-led transactions completed during the first half of the year alone. They also discuss why successful operators are shifting their focus from rapid expansion to operational excellence, disciplined growth, and long-term value creation.Key TakeawaysAmplify puts operators first. The firm's mission is to level the playing field by representing operators' interests while helping them maximize long-term business value through education, strategic guidance, and fair transactions. The market hasn't slowed—it has matured. Transactions are still happening at a significant pace, but buyers are conducting deeper due diligence and taking a more disciplined approach to acquisitions. Operational excellence is now the primary driver of value. Investors are rewarding businesses with strong operations rather than simply large numbers of locations. Membership programs continue to prove resilient. Subscription customers remain highly loyal, helping operators weather economic uncertainty and softer retail traffic. Industry consolidation is accelerating. The largest operators are expanding strategically by strengthening existing markets instead of pursuing growth solely for scale. Independent operators can still thrive. Community involvement, exceptional customer experience, and differentiated service give smaller operators advantages that larger chains often cannot replicate. Artificial intelligence is becoming a practical business tool. AI can automate reporting, analyze operational data, identify trends, and free management teams to spend more time improving customer experience. Good data leads to better decisions. Understanding KPIs, customer behavior, and operational performance is becoming increasingly important for both growth and future business valuation. The outlook remains optimistic. Despite economic uncertainty, Jeff and Chris believe the industry is entering another active period of investment, acquisitions, and long-term growth for well-run operators.(:23)Kendra Johnson sits down at ICA Headquarters with Jeff Pavone, Founding Partner of Amplify Capital Group and Chris Jenks, Amplify Partner and CEO(2:09) Jeff talks about the “why” of Amplify.(2:43) Chris Talks about operator first vs. opportunity first(3:57) People say the market has slowed down. Jeff talks about this point of view and what’s surprised him most in the market this year.(6:54) With the movement in the credit shift – Kendra asked about the appetite for investment.(8:38) Jeff identifies one of the biggest lessons learned(9:52) Chris talks about value creation and his biggest surprise and new tunnels vs. reloads(12:30) Operational excellence – who is Jeff keeping his eye on? And, why he thinks we’re at the single best time of alignment between buyers and sellers.(16:50) Are some of the regions coming up surprising Jeff?(18:22) What are retail customers telling us today that they weren’t telling us a year ago?(20:33) What are the things popping up that make Jeff so optimistic about the car wash industry?(23:11) Chris talks about what shifts he’s seeing that might be a signal for things to come.(24:00) What about fragmentation?(26:36) How does a smaller site operator succeed?(28:31) How can companies use AI to be more successful?(33:33) Jeff talks about what “good” looks like.(32:26) Crystal ball ideas from both Jeff and Chris…let’s look forward.(35:02) And Chris adds…as far as activity in the next year…”buckle up”!(32:12) Both Jeff and Chris address the amount and accuracy of information…and how Amplify helps people learn what’s meaningful.

What does it take to transform a struggling car wash into a thriving business—and then successfully double in size within a year? In this episode of Car Wash Exchange, host Rich DiPaolo sits down with Jonathan Roldan, co-owner of Brightside Car Wash, to discuss the lessons he's learned since acquiring and revitalizing his first location before expanding to a second.Drawing on his background as a U.S. Army veteran, Jonathan explains how military leadership principles, disciplined operating systems and a culture of leading by example have shaped Brightside's rapid growth. He shares why success depends on building systems instead of relying on one person, how preventive maintenance and standard operating procedures have become the backbone of his operation, and why customer memberships are critical to long-term stability.Beyond operations, Jonathan discusses his commitment to serving the Naperville community through Brightside's "Wash With a Purpose" initiative, which donates a portion of membership sales to local nonprofits selected by customers. He also shares his long-term vision for Brightside University, a program designed to help military veterans transition into successful careers—and eventually business ownership—within the car wash industry.Whether you're an owner looking to scale, an entrepreneur considering the industry, or a veteran searching for your next mission, Jonathan offers practical advice on leadership, planning, teamwork and building a business with purpose.. Key Takeaways·  Scaling requires systems, not superheroes. Jonathan explains why operating multiple locations demands standardized procedures, clear documentation and strong training rather than relying on one person. ·  Military leadership translates well to business. Principles like accountability, preventive maintenance, teamwork and leading by example have become the foundation of Brightside's culture. ·  Community creates customer loyalty. Brightside's "Wash With a Purpose" program allows customers to support local nonprofits while purchasing memberships, strengthening both customer relationships and community impact. ·  Memberships provide stability. After experiencing every season in business, Jonathan says recurring memberships help offset weather-related fluctuations and create predictable revenue. ·  Leadership means earning respect. Jonathan believes leaders should never ask employees to do work they aren't willing to do themselves, regularly working alongside his team. ·  Veterans have valuable business skills. Leadership, discipline and work ethic make veterans strong candidates for careers in the car wash industry, and Jonathan hopes to build a pathway for them through Brightside University. ·  Do your homework before buying a car wash. Jonathan stresses researching demographics, traffic patterns, equipment condition, maintenance history and financial performance before making an investment. ·  Build a team that complements your strengths. No owner excels at everything, making trusted advisors and skilled team members essential for sustainable growth. ·  Always maintain access to capital. Unexpected expenses are inevitable, making financial reserves a necessity rather than a luxury. ·  Growth is fueled by purpose. As Brightside celebrates its first anniversary and second location, Jonathan remains focused on serving customers, supporting his community and creating opportunities for others.

What does it take to scale from a regional operator to one of the industry's fastest-growing car wash companies? On this episode of Car Wash Exchange, Rich DiPaolo sits down with Dan Pittman, Chairman and CEO of Summit Wash Holdings, to explore the strategy behind Summit's remarkable expansion—particularly its rapid growth in New Jersey.Founded in 2021, Summit Wash Holdings has quickly become one of the nation's largest express car wash operators, with more than 100 locations across multiple states. Rather than chasing growth for growth's sake, Summit has focused on building a scalable organization rooted in culture, operational systems, data intelligence and talent development.Dan explains that the company's headline-making acquisition of 22 New Jersey locations in less than a year was actually the result of more than three years of preparation. That groundwork included investing heavily in employee training, building a sophisticated "data lake" that integrates operational, financial, marketing and customer information, and creating processes capable of rapidly integrating acquisitions.You’ll hear why Summit viewed New Jersey as an overlooked opportunity despite its permitting challenges and fragmented ownership, how patience ultimately led to acquiring CJ's Car Wash, and why culture remains the foundation of every growth decision. Dan also shares how Summit balances discipline with aggressive expansion, the importance of hiring "humble, hungry and smart" team members, and why flexibility, trust and strong relationships have been just as critical as financial analysis in the company's success.Whether you're managing a single location or planning your next acquisition, this conversation offers valuable insights into building an organization that can grow without sacrificing its culture.Episode Notes: Rapid growth doesn't happen overnight—it happens through years of preparation.On this episode of Car Wash Exchange, Rich DiPaolo welcomes Dan Pittman, Chairman and CEO of Summit Wash Holdings, to discuss how one of the industry's fastest-growing operators built the foundation for explosive expansion. Summit Wash Holdings has grown to more than 100 locations by focusing on scalable systems, intentional culture and disciplined acquisitions. Dan shares the lessons behind the company's successful New Jersey growth strategy, why investing in people and data came long before rapid expansion, and how Summit continues to identify opportunities while staying true to its values. It's an inside look at the leadership principles driving one of the industry's most ambitious growth stories.(1:35) Dan talks about the years of dramatic growth for Summit Wash. Think of Culture, Systems and Talent that are all scalable!(5:39) What did Summit see in the New Jersey market that they felt it was an untapped market and a great opportunity?(7:44) Dan tells the story of the acquisition of CJ’s Car Wash.(9:28) How did the on-the-ground systems they implemented work for them?(11:05) Learn about Summit’s commitment to culture and what that actually means…humble, hungry, smart! Also, be fast and flexible!(12:54) Hear about their data lake and what they do with the information they have.(14:18) Dan walks us through an example of having to make tough choices in selecting sites(17:20) What other places are under consideration in addition to New Jersey?(18:28) What did the growth pace reveal about Summit, and would they do it again or differently?

At The Car Wash Show 2026 in Nashville, Kendra Johnson sits down with Carl Howard, Founder and CEO of GenrRev and owner of Autobell Car Wash, and Sam Short, Co-Founder and Chief Technology Officer of GenrRev, to discuss the future of technology in the car wash industry.Born from years of frustration with legacy systems, GenrRev was created to address common operator challenges such as expensive hardware, system downtime, disconnected software platforms, and customer experiences that fail to meet modern expectations. Drawing on Carl's decades of operational experience and Sam's background in hospitality technology, the pair explain how today's consumers expect the same seamless convenience they receive from brands like Starbucks, Uber, and Amazon.The conversation explores how operators can eliminate friction, simplify technology stacks, improve membership management, gain real-time operational insights, and create a better experience for customers and employees alike. Carl and Sam also explain why innovation isn't simply about adopting new technology—it's about solving real operational problems, improving efficiency, and making life easier for everyone involved.Whether you're a single-site owner or a large multi-location operator, this episode offers practical insights into how cloud-based technology, operational intelligence, and customer-first thinking can help drive growth, reduce complexity, and position your business for the future.

On this episode of Car Wash Exchange, we’re joined by Dee Ann Turner, former Vice President of Talent at Chick-fil-A and a leading voice in organizational culture and people development.With more than three decades of experience helping shape one of the most recognized service cultures in business, Dee Ann brings a powerful perspective on what it really takes to build—and sustain—a high-performing team. She shares why most organizations overcomplicate culture, and how focusing on just three core elements can transform both employee engagement and customer experience.From hiring for character to creating “second mile” service moments that customers never forget, this conversation is packed with insights tailored specifically for car wash operators navigating today’s workforce and customer expectations.If you’re looking to strengthen your team, improve retention, and create a culture that truly sets your business apart—this is an episode you won’t want to miss. Key Takeaways1. Culture isn’t complicated—most businesses just overcomplicate it.2. Purpose drives performance.3. Hire for character, not just skill.4. Owners are the Chief Culture Officers.5. Hospitality exists—even without people.6. “Second mile service” creates loyalty.7. Culture shows up most when things go wrong.8. Avoid the “fad of the month” trap.9. Be transparent and involve your team.10. Great culture reduces turnover—and fuels hiring. (2:50) Dee Ann talks about her time at Chick-fil-A and how culture can be done right. And the three parts that make up a remarkable culture. Choose a meaningful purpose – Have a challenging mission – Demonstrate the core values.(5:19) Why are these three parts important to today’s car wash culture?(6:22) Is there any reason for an owner/operator to not be transparent?(7:40) What’s the difference between what’s being invested in and what’s being delivered? And what does hospitality look like when there are no people on site?(10:31) What does the 10-minute hiring conversation look like? Start with character.(13:00) What separates a team that rises to the occasion from a team that falls apart? Being remarkable….  Hear stories of “being remarkable”! (17:03) Dee Ann tells a personal story of her car and why it means so much to her.(18:12) What’s “first mile” and “second mile” service?(19:05) What’s a common mistake that leaders make in trying to create culture?(21:18) At one point when does culture become difficult to scale?(23:16) What are two or three things that signal to the team that the leader is serious and committed to culture?(25:11) How is the car wash business the same as Chick-fil-A?(26:58) What’s Dee Ann most looking forward to at The Car Wash Show?Come hear Dee Ann speak at this year’s Car Wash Show!Find out more about The Car Wash Show happening on May 11 -13, 2026

We all know a clean, dry, shiny car isn’t enough anymore. In today’s competitive car wash landscape, the real question is—what makes a customer choose your wash, stay loyal, and spend more?In this episode of ICA’s Car Wash Exchange, we dive into new data that answers exactly that.Host James Risley is joined by Laura Moriarty, Creative Director at National Car Wash Solutions, and Bob Klein, Director of Research at ICA, to explore a custom Pulse Intelligence study on branded chemistry—featuring Armor All, Rain-X, and Black Magic.What they found is striking: customers are willing to pay more, drive farther, and even switch car washes based on trusted brands. This isn’t just perception—it’s measurable behavior. If you’re looking for real ways to differentiate your wash, increase revenue, and strengthen customer loyalty, this is an episode you don’t want to miss.Key Takeaways 66% of consumers say brand-name chemistry matters Customers will pay ~$3 more per wash for branded chemistry Drivers are willing to travel up to 10 minutes farther 61% of members would upgrade for branded offerings 52% of non-members would consider switching washes  Branding isn’t just marketing—it directly impacts revenue, retention, and acquisition(1:23) What challenge did NCS have when they reached out to ICA?(2:18) Why was this research important today?(2:52) why did NCS Choose to reach out to ICA?(3:58) Bob gives an overview of the project and what ICA needed to do.(4:35) What did the research look like – Bob lays out the problem and process.(5:44) What stood out in the survey’s results? Laura walks through the numbers. (10:00) Was there anything that surprised Laura about the results?(11:05) Bob goes deeper into the results.(11:50) What did NCS do with the results – how did they leverage them?(14:02) Bob talks about more of the specifics about how the data was used with Pulse Custom Intelligence.(15:20) Laura talks about the biggest value the study provided.(16:23) What was it about Pulse Custom Intelligence made working with ICA and Bob the right decision?(19:18) James talks more about this study and ICA Pulse Custom IntelligenceFor more information on NCS go to https://ncswash.com/branded-chemistry/. Reach out to Bob Klein at [email protected] for more information on Pulse Custom IntelligenceFind out more about The Car Wash Show happening on May 11 -13, 2026

In this episode of ICA’s Car Wash Connections, host Kendra Johnson sits down with sit down with Josh Taylor CMO of OptSpot and Jenny Beadle Marketing Specialist at Micrologic to talk about the opportunity most operators are missing - retail customers who come a few times a year—and then disappear.Together, they break down how a simple, well-executed loyalty program can transform those anonymous transactions into trackable, repeat behavior—and why connecting that program to SMS marketing is the key to making it actually work.They unpack the real purpose of a loyalty program (hint: it’s not discounts), the massive financial upside of increasing visit frequency, and how connecting loyalty with SMS marketing creates a powerful, automated growth engine.From real revenue numbers to common mistakes operators make, this conversation is all about practical, actionable strategies you can implement right away—no matter what tech stack you’re using.Whether you’re running one location or scaling multiple sites, this conversation delivers a clear, practical blueprint to capture more data, drive more visits, and unlock revenue you’re currently leaving on the table.(1:01) Meet Josh Taylor and Jenny Beetle(2:05) What is the conversation that the industry isn’t having about membership and loyalty programs?(3:33) What are the tech things that operators just aren’t using…even though they already have it?(4:30) Loyalty is more than just showing us…Josh explains what operators are really doing. You can’t grow what you can’t see.(7:56) Jenny explains the operator and customer experiences.(9:54) Kendra and Josh talk about the components of a great loyalty program.(12:24) What kind of revenue is actually being left on the table by operators? Josh explains.(14:14) Jenny talks about some of the hurdles operators face when they create a loyalty program.(15:43) Josh walks us through a good loyalty program with attainable goals.(18:15) Jenny talks about why it’s so important to lean into an SMS program.(19:24) Josh shares the stats for text message marketing. 98% are opened! 90% are read in the first three minutes with a 40% redemption rate.(21:40) Josh explains how to maximize a 160-character SMS message.(25:02) What’s a connected system and how does it work? Jenny explains.(27:40) Hear about the creation of the OptSpot and Micrologic partnership.(29:40) Jenny talks about how the Micrologic team reacted to this partnership.(31:34) How does an operator start a relationship with OptSpot and MicroLogis and what should they be thinking about in the conversation with them? Make sure your program is legal and effective! (34:35) Final thoughts? Jenny says consider going from reactive to proactive. And Josh adds if you do your program right your system will enable you to see more cars and more revenue.Find out more about The Car Wash Show happening on May 11 -13, 2026

Behind every smooth, efficient car wash is a complex ecosystem of motors, pumps, controls, and data working quietly behind the scenes. In this episode of ICA’s Car Wash Connections, host Kendra Johnson sits down with Tim Hider of Mitsubishi Electric Automation to unpack how those systems come together—and why control, data, and reliability matter more than ever for today’s car wash operators. From variable frequency drives and internal PLCs to predictive maintenance, networking, and embedded AI, this conversation explores how decades of industrial automation experience are shaping the future of the car wash industry. Tim also shares Mitsubishi Electric’s long history in harsh industrial environments, its deep involvement in the car wash space, and what operators should consider as they plan for growth, efficiency, and uptime in 2026 and beyond.About Mitsubishi Electric AutomationMitsubishi Electric is a global industrial technology leader with more than 100 years of history. Mitsubishi Electric Automation, the industrial automation arm of the company, has operated in North America for over 40 years and has supported the car wash industry for more than two decades. Known for high-quality variable frequency drives, PLCs, HMIs, networking solutions, and motion control technologies, Mitsubishi Electric focuses on durability, precision, and long-term reliability—especially in demanding, wet, and harsh environments like car washes. While the Mitsubishi name spans many industries, Mitsubishi Electric Automation specifically designs and manufactures the industrial components that serve as the “brains and nervous system” behind automated operations.About Tim HiderTim Hider is Industry Marketing Manager at Mitsubishi Electric Automation. He brings more than 15 years of experience in automotive automation engineering and has spent the past 10 years with Mitsubishi Electric. His background bridges high-precision automotive manufacturing and the evolving needs of the car wash industry, where automation, data, and uptime are increasingly critical. Tim works closely with OEMs, distributors, and operators to apply proven industrial technologies to real-world car wash challenges.(3:24) Tim explains how all the electronic components come together behind the scenes.(4:41) Tim goes back 100 years to explain Mitsubishi’s history and involvement in the car wash industry where they have been active for more than 20 years.(6:12) Car wash sub-systems? Tim explains what they all are and what they do.(8:55) A carwash is a series of systems. Tim explains several of the technologies that makes this all work together. Learn about internal PLC and PID(11:10) It’s all about giving the operator control – Tim talks about some of the issues related to this and how it helps the team running the car wash.(14:40) What can operators look to do to improve their business in 2026?(16:02) Learn about the history of Mitsubishi’s history in this industry.(17:35) What are the compelling reasons to dive into the Mitsubishi products?(18:58) What impact does AI have?(21:30) What’s IGBT? Tim explains!(23:54) Tim talks about networking and explains why Mitsubishi is a “motion house”!(26:08) What should an operator do with all of the data the get from these systems? Well…it depends!(28:22) What can operators expect from the rare instance of failure?(30:23) Why choose Mitsubishi Electric? Hear the elevator pitch!Find out more about The Car Wash Show happening on May 11 -13, 2026.

In this episode of ICA’s Car Wash Connections, host Kendra Johnson sits down with leaders from Solve Industrial Motion Group to tackle one of the most critical — and often overlooked — drivers of uptime and profitability in a car wash: bearings and power transmission components. Guests Rob Schoenherr, VP of Sales, and Ryan Linke, Regional Vice President, break down how the harsh realities of the car wash environment impact component life, why failures happen, and what operators can do to move from reactive fixes to smarter, predictive maintenance strategies.Solve Industrial Motion Group specializes in bearings, power transmission, and motion control solutions, with a strong focus on total cost of ownership and real-world performance. Their approach blends product innovation, such as car-wash-specific bearing designs, with hands-on field service and engineering support aimed at extending component life, reducing maintenance labor, and keeping washes running when it matters most. Drawing on decades of industry experience — including firsthand ownership of tunnel car washes — Rob and Ryan share practical insights, real success stories, and actionable guidance operators can use to protect revenue, avoid downtime, and get more cars through the wash.(3:23 Rob explains what bearing and transmission components play in a car wash…and why they’re important.(5:05) What type of maintenance do bearings require?(6:07) Why do bearings fail?(6:59) What type of unexpected bearing failures have Rob seen?(8:34) How does the car wash environment affect a smooth bearing operation?(9:55) What are common types of bearing failures?(10:59) Are there predictive maintenance items an operator can take to prevent failure?(12:05) What solutions are available to ease bearing operation?(14:15) Rob talks in-depth about the factors that drive bearing R & D and manufacturing.(16:20) Hear about the measurable benefits in a few success stories.(18:09) They talk “lifetime” of use.(18:44) what other products does Solve provide for their customers?(21:37) Learn about the services of the SOLVE field sales/service team.(22:33) Go to www.solveindistrial.com for more information.Find out more about The Car Wash Show happening on May 11 -13, 2026

In this episode, ICA CEO Eric Wulf sits down with economist Alex Chausovsky, Director of Analytics at The Bundy Group - a business intelligence and analytics firm that helps organizations anticipate change, manage risk, and identify opportunity through data-driven insights, for a clear-eyed look at the U.S. economy and what business leaders should be paying attention to right now. Alex breaks down today’s uneven economic reality through the lens of a K-shaped economy, where growth, opportunity, and pressure are not being felt equally across industries or income groups.The conversation explores how industrial and consumer sectors are diverging, why spending remains resilient despite inflation fatigue, and what jobs data, consumer debt, housing, and interest rates reveal about where the economy may be headed. From AI-driven infrastructure investment to the challenges facing younger workers and middle-income households, Alex helps translate complex data into practical insights for operators, investors, and leaders trying to make informed decisions in a highly uncertain environment.(:40) How is the US Economy doing right now? Alex breaks this into two parts and talks about a      K-shaped economy.(4:45) Jobs, debt and wages. Alex weighs in on each of these, where things are right now and how they could affect future spending. Alex quotes the Consumer Spending Panel Report and the K-Shaped economy.(12:55) Eric asked about job concerns for recent graduates and their concerns about entering the job market.(16:12) What other consumer events and choices might influence on spending…such as mortgages. (70% are on ARM’s right now). Also learn about the Fed’s different interest rates and how they influence the economy.(20:55) Eric asks if the economy is currently building toward growth.

In this episode, ICA SVP of Growth Kendra Johnson sits down with Kyle Doyle, Vice President at Salespath, to discuss what separates high-performing frontline sales teams from those that struggle—especially in the car wash industry. Salespath is a sales enablement and coaching platform built specifically for frontline teams, integrating point-of-sale data, performance tracking, and AI-powered coaching tools to help operators improve consistency, accountability, and conversion rates at the site level.Kyle shares how simple, repeatable sales scripts, consistent coaching, and data-driven insights create muscle memory for frontline employees, reduce sales fatigue, and improve the customer experience. The conversation explores the critical role of site managers in reinforcing best practices, how small behavioral improvements compound over time, and why even modest gains in conversion rates can drive meaningful revenue growth.(1:40) Kyle talks about the indicators he’s seeing in the marketplace that identifies the difference between the high and lower performers. Scripts and practice sessions are key. Let’s also talk about muscle memory!(5:20) What are the four important components of a good script? Warm greeting, explain value, validate, make the offer.(7:46) Learn how to validate customer choices.(8:50) Kyle explains coaching and what it looks like for the operator and site managers.(13:00) Learn about how to hold weekly sales meetings and how make them effective.(16:10) Kyle explains how consistent practice of small behaviors compound and have great results.(16:57) Learn the 36-month value of a member vs. the value of a retain customer and the difference that small conversion rates can make.(17:46) How does someone get started with Salespath?(19:20) What is Kyle seeing in the shifts in culture from those who are working on a sales system?(21:26) How do you begin to layer in Salespath and make it actionable?(23:40) How often does Salespath check in with clients using Salespath(26:30) Join Kendra and Kyle in future episodes for updates on sales tips and trendsListen to the full episode at carwashmagazine.com and subscribe to ICA for timely data, trusted insights, and business intelligence built for the car wash community.

In this episode, ICA CEO Eric Wulf sits down with a living legend of the car-wash world: Henry Dubinsky, founder of Waterway Carwash and the newest inductee to the Car Wash Hall of Fame. Named among the industry’s greatest, Dubinsky joins a long line of pioneers whose innovations shaped the way America washes cars. Henry reflects on a storied career — from law school and a stint at a major accounting firm, to the unlikely path that led him into the car-wash business. He shares how Waterway evolved from its humble beginnings in a St. Louis suburb in 1970 to become a respected, multi-state operation. (1:00) Henry begins with his story…where he grew-up and how he got into the carwash business. Hear his story about law school, working for Arthur Anderson and how this pointed him on the road to the car wash business.(4:26) What were his businesses’ clear points of differentiation? And hear about his third-generation employees.(6:09) How did Henry navigate working with family…and having his son Bob work with him? What advice would he offer to families in similar situations?(7:55) How have Bob’s business ideas evolved? Learn about The Clean Car Club membership program.(10:55) How had the industry evolved since Henry’s involvement? And how does Hanry maintain a sense of closeness with his employees?(12:55) What are some of the charitable groups Henry spends his time supporting?(14:10) He talks about his early days with the ICA and some of the key decision points he’s seen shape the industry.(15:45) What advise does Henry have for private investors wanting to get into the industry? Would he do it again today and why?(18:04) What were henry’s thoughts as he accepted the ICA Award?Listen to the full episode at carwashmagazine.com and subscribe to ICA for timely data, trusted insights, and business intelligence built for the car wash community.

In this episode of Conversations With ICA, ICA CEO Eric Wulf sits down with ICA Research Director Bob Klein for a deep dive into the Q3 2025 state of the car wash industry, consumer behavior, and economic trends. Together, they explore how today’s market dynamics—rising costs, shifting customer expectations, and a changing economy—are shaping the way both retailers and suppliers approach growth, customer experience, and long-term strategy. What You’ll Learn in This EpisodeThe “headline” trends defining the current state of the economy and their impact on car wash consumer behaviorWhy customer fatigue may be more perception than realityHow retailers can balance value-driven customers with experience-focused business modelsThe emotional and behavioral differences between subscribers and retail customersWhat data tells us about optimism and market confidence in the post-COVID eraThe outlook for retailer and supplier sentiment heading into 2025Key indicators and research areas ICA is watching for in the year aheadEpisode Highlights(1:05) Eric invites Bob to provide his “headline” for the current state of the economy and how this effects people’s wanting to go to a car wash.(2:56) Eric questions the existence of “customer fatigue” in washing their cars. Bob talks about where the retailer’s focus is today…enriching the customer experience with differentiation.(5:57) With a customer focus on value and a retailer focused on experience…can the two co-exist? Bob addresses the critical nature of a good experience.(8:53) Is this customer experience an investment for all customer types – subscribers and transactional/retail?(12:19) The percentage of subscribers who look forward to their washes is notably larger that a transcriber customer. What can be be done to increase this transcriber experience? Bob explains the three types of customer cohorts – acquaintances, friends and lovers – and how to communicate with each.(15:30) On the retail side the data shows that optimism has declined. Bob explains why following record growth rates during Covid.(18:42) What are the concerns retailers have about over-saturation? And yet, retailers are still very optimistic about the potential growth in subscriptions.(20:20) What about supplier sentiment? Bob addresses this can cost-of-goods and the state of the economy.(23:15) What key points will Bob be watching as future indicators in Q4 2025? Bob is actually excited about customers’ future intended behavior and the emotions they are feeling. Look for abundant attitudinal research.That was a segment from the latest in Conversations with ICA. If you want to hear the full version, visit car wash magazine dot com to listen for free. While you’re there, subscribe to ICA to always receive the latest stories, insights and research from the International Carwash Association.

In this episode of Conversations with ICA, Kendra Johnson SVP Growth - ICA talks with Derrick Burton Creative Design Supervisor DRB/Suds and Tasha Luttrell Account Coordinator DRB/Suds to explore what it really means to create a VIP experience in the car wash industry. SUDS is DRB’s marketing and data insights division that provides actionable analytics, creative strategy, and customized marketing solutions to help car wash operators grow memberships, increase customer engagement, and fine-tune their business performance. By turning data into strategy, SUDS empowers operators to better understand and serve their customers.Together, Derrick and Tasha dive into how car wash operators can elevate their customer journey through thoughtful design, organization, and authenticity—ensuring their brand stands out in a crowded market.  What You’ll Learn in This Episode  • What defines a true VIP experience—and why it matters for your brand.• How exclusivity can backfire if not carefully balanced.• The role of design and marketing in shaping the customer experience.• Steps to get started creating your own VIP program.• How SUDS leverages data and insights to enhance customer relationships and drive growth.  Episode Highlights(1:08) Derrick kicks off the conversation by defining a VIP experience. The three points paramount t this is being true to your brand, being novel/unique and personal. (4:25) Why is being too exclusive possible detrimental?(5:48) How does the design and marketing of the VIP experience effect the customer?(8:40) Why should an operator go through the process of creating a VIP experience?(9:36) What are the best placements for the customer experience…what’s important? Start with being organized and clean in your overall presentation.(13:53) What are the steps to get started on a VIP experience? Derrick walks through the steps.(14:40) Tasha reiterates being true to your brand and being part of a neighborhood.(15:45) And now…what’s unique about SUDS?(16:57) Derrick adds that SUDS has an amazing amount of data they share with their customers(18:47) Kendra summarizes the conversation and points out the memorable points from the conversation.

In today’s express tunnel environment, your point-of-sale system isn’t just how you process transactions—it’s your operational heartbeat. From managing memberships to powering reporting and capturing customer data, it runs the show. But the biggest results appear when your POS connects seamlessly with other systems like license plate recognition, CRM platforms, tunnel controllers, and marketing automation tools. Integrations transform a simple gate scan into a churn alert, a personalized upsell, or a perfectly timed win back offer—without anyone lifting a finger.In this episode, Kendra Johnson, SVP of Growth at the International Carwash Association, talks with two experts from Rinsed: Braxton McKee, Senior Content Marketing Manager, and Jon Murphy, Team Lead for Car Wash Infrastructure. Together, they break down why POS integrations are non-negotiable, how they influence membership and marketing strategies, and what operators risk if they don’t connect their systems.What You’ll Learn in This EpisodeWhat a modern, well-integrated POS system looks like under the hoodWhy integrations are critical for today’s high-volume express washesHow POS data drives membership marketing and retention strategiesThe difference between a connected POS and a siloed oneCommon mistakes operators make when marketing without POS integrationThe biggest risks operators face if they don’t integrate their tech stackEpisode Highlights(:30) Meet Braxton McKee, Sr. Content Marketing Manager at Rinsed.(1:45) Now meet Jon Murphy, Team Lead at Rinsed and learn the unique perspectives he brings to the table.(2:45) What does a modern, well-connected Point of Sale System look like?(3:53) How does Braxton position data integration and use?(5:20) What are some real-time applications for this data?(7:03) Has it been proven that using data will move the needle on what matters to operators?(8:03) How does this data interactivity affect the back of the hours? Tunnel controls, 3rd party camera systems and POS.(9:46) What are the two biggest barriers faced in using data? Layering data and expense.(11:49) What’s the biggest risk of NOT integrating? (12:55) What’s the biggest risk for the mid-tier operator?(15:20) Look forward to more insights from Rinsed coming soon! Be sure to join ICA at Roadmap, November 3–4 in Dallas, TX, for two days of learning across Sales, Marketing, HR, and Operations. Registration is open now at carwashroadmap.com.Listen to full episodes at carwashmagazine.com and subscribe to ICA for timely data, trusted insights, and business intelligence built for the car wash community.

In this episode of Conversations with ICA, Kendra Johnson SVP Growth - ICA sits down with Alison Amira, Senior Director of Product for Engagement Solutions at DRB - a leading provider of technology solutions in the car wash industry, specializing in point-of-sale (POS) systems, tunnel management software, and business optimization tools. Established in 1984, DRB serves a diverse range of car wash operators, from single-site businesses to large multi-location chains. Alison brings extensive experience helping car wash operators leverage technology to drive revenue, grow memberships, and reduce churn. They discuss the challenges the industry faced in 2024, current operational pressures, and strategies for success in the latter half of 2025.What You’ll Learn in This EpisodeKey challenges the car wash industry faced in 2024 and todayHow disconnected technology can affect revenue and customer experienceStrategies for driving retail sales, growing memberships, and reducing churnPractical ways operators can use data and technology to make better decisionsTrends and tools that will shape the customer experience in the second half of 2025Episode Highlights(:49) Going back to 2024,  What were some of the challenges the car wash industry faced? Higher interest rates, labor pressures, membership churn and rising cost of goods to start.(3:45) Fast forward to today, what pressures are operators facing now?(4:57) What are the front lines facing technology wise? These are both challenges AND growth!(6:30) Ali talks about dashboards and how mismatched data reports can affect sales.(10:42) Ali addresses three critical pillars …revenue, membership and churn.(14:00) What are some of the modern strategies available to market to customers and prospects? SMS vs. email! Make it easy to say yes…AND say no!(17:33) How are operators addressing churn both voluntary and involuntary?(20:46) What does Alison encourage operators to focus on the latter half of 2025? Look for customer apps! Be sure to join ICA at Roadmap, November 3–4 in Dallas, TX, for two days of learning across Sales, Marketing, HR, and Operations. Registration is open now at carwashroadmap.com.Listen to full episodes at carwashmagazine.com and subscribe to ICA for timely data, trusted insights, and business intelligence built for the car wash community.

In this episode, Kendra Johnson, SVP of Growth at the International Carwash Association, sits down with Bethany Adams, Associate Director of Marketing & Strategy for Villanova University’s Graduate Programs in Human Resource Development. With more than 15 years of experience across small businesses, Fortune 500 companies, and higher education, Bethany brings a unique and practical perspective on the evolving role of HR. She is an educator, strategist, and consultant whose passion lies in helping organizations cultivate authentic engagement, develop leaders at every level, and align culture with business goals. At Roadmap 2025, Bethany will lead a workshop on recruitment, retention, and the critical shift in how organizations think about employee expectations. What You’ll Learn in This EpisodeWhy today’s workforce requires a new approach to leadership and engagementHow HR strategy differs across small businesses, corporations, and higher educationThe concept of “leading the leader” and why it matters nowPractical ways to make engagement part of everyday cultureCommon strategies that miss the mark and how to rethink themHow to use creativity in solving day-to-day challenges through “Action Labs”What the future of employee check-ins might look likeEpisode Highlights(1:00) Working with small businesses, Fortune 500 companies and now higher education gives Bethany a unique perspective on the role of HR. She explains the finer points of her perspective.(1:49) Why is it timely to learn about leading the leader? It’s the societal shift! She outlines the new employee expectations and how she will address these in her workshop at this year’s Roadmap conference.(4:30) What are a couple of the areas Bethany will cover? She will highlight how to action and strategize engagement and how to create culture and make this a part of your strategy. Think emotional intelligence! (7:50) So, what strategies aren’t working? Well, engagement and what it really means regarding the responsibility of the organization to create an atmosphere that allow people to be engaged. It doesn’t always have to be big…sometimes a simple check in is powerful.(10:47) What is the “Action Lab” portion of her workshop? It’s about thinking creatively about problems you face during the day and how to solve for them.(13:12) What does Bethany find powerful going forward? She talks about the future “check-in”.Seats are limited for Bethnay’s November 3rd workshop at Roadmap – so sign up today! Join ICA at Roadmap, November 3–4 in Dallas, TX, for two days of learning across Sales, Marketing, HR, and Operations. Registration is open now at carwashroadmap.com.Listen to full episodes at carwashmagazine.com and subscribe to ICA for timely data, trusted insights, and business intelligence built for the car wash community.

In this episode ICA Senior Vice President/ Growth Kendra Johnson sits down with the leadership team Adam Trien – CEO/CTO, Dylan von Kleist VP of Marketing and Sales and Matt Osher CFO and Head of Data Analytics from AMP, a technology company focused on helping car wash operators thrive through data-driven insights, customer engagement tools, and innovative app-based solutions.Adam, Dylan and Matt share the story of how AMP’s app was developed, the challenges and game-changing moments that shaped its growth, and how the company has partnered with NCS to further expand its reach.The conversation highlights how AMP leverages the massive amount of data it collects—turning numbers into meaningful, actionable insights for operators. From customer behavior and demographics to marketing strategies and loyalty programs, the team discusses how their reports are designed to answer the real-world questions operators face every day.Episode Highlights:How the AMP app was created and the pivotal moments that drove growthThe impact of becoming a partner with NCSWhat AMP does with the data it collects—and how operators benefitKey findings from the report, including volume trends by region and demographicsHow AMP connects data to make it relevant and useful for operatorsInsights into customer behavior: generational differences, gender-based patterns, and loyalty program valuePractical tips for leveraging AMP reports to improve marketing and reduce churnThe future promise of the car wash industry and AMP’s role in itThis episode offers a behind-the-scenes look at how technology and analytics are shaping the next generation of success for the car wash industry.Listen to the full episode at carwashmagazine.com and subscribe to ICA for timely data, trusted insights, and business intelligence built for the car wash community.

In this episode, Kendra Johnson SVP Growth at ICA sits down with Cormac Acevedo Lean Coach at Lean Enterprise Institute (LEI) – a nonprofit education, publishing, research, and conference organization dedicated to advancing lean thinking and practice across industries - for a preview of what he and his team will share at this year’s ICA Roadmap in Dallas. Cormac draws from his experience at the Lean Enterprise Institute to explain how lean principles can help car wash operators solve problems, improve processes, and create stronger, more resilient businesses. What You’ll Learn in This EpisodeWhy lean problem-solving is essential for car wash operators navigating today’s fast-paced environment.The critical difference between solving problems (reacting to issues) and solving for improvements (changing the process for the better).Why the ability to problem-solve is more valuable than ever in an industry facing workforce, supply chain, and operational challenges.The concept of “learn by doing”—why success doesn’t come from practice alone, but from experimenting, applying, and adjusting in real time.A preview of how Cormac and his team will help Roadmap attendees not only learn lean principles but also apply them to daily operations.An introduction to practical problem solving: what it is, its components, and how to make it part of everyday management.A breakdown of PDCA (Plan–Do–Check–Adjust), how it drives continuous improvement, and why it’s a cornerstone of lean thinking.Episode Highlights(1:22) Best practices car wash operators need to adopt now(2:45) Problem-solving vs. process improvement explained(4:10) Why strong problem-solving skills are mission critical(6:22) “Learn by doing” and why it matters(9:27) How the LEI team will help audiences at Roadmap(12:09) What “practical problem solving” looks like in operations(14:40) PDCA and how it drives continuous improvement Join ICA at Roadmap, November 3–4 in Dallas, TX, for two days of learning across Sales, Marketing, HR, and Operations. Registration is open now at carwashroadmap.com.Listen to the full episode at carwashmagazine.com and subscribe to ICA for timely data, trusted insights, and business intelligence built for the car wash community.

In this episode, Kendra Johnson ICA SVP/Growth sits down with Josh Taylor, CMO at OptSpot. Josh provides a preview of his session at this year’s Roadmap event in Dallas.In this episode, Kendra Johnson speaks with Josh Taylor, Chief Marketing Officer at OptSpot a leading customer engagement platform designed to help car washes connect with customers through automated text, email, and loyalty solutions. Josh offers a preview of his upcoming Roadmap session in Dallas, where he will share how the Story Brand Framework can transform the way car washes communicate with their customers.What You’ll Learn in This EpisodeThe fundamentals of the Story Brand Framework and why it matters for car wash marketingHow shifting the focus from your business to your customer builds stronger connectionsPractical strategies you can implement immediately to simplify your messagingWhat to expect from Josh’s interactive session at Roadmap DallasHow clear storytelling makes marketing easier and more effective for operatorsEpisode Highlights(1:20) Defining the Story Brand Framework and its importance in helping car washes stand out in a crowded market.(4:50) Why positioning the customer as the hero creates more impactful messaging.(8:15) Preview of actionable takeaways from Josh’s Roadmap session and how attendees can apply them right away.(12:30) What to expect during the interactive presentation at Roadmap Dallas.(15:23) Josh shares his ultimate goal: making life easier for operators when it comes to marketing their car wash.Join ICA at Roadmap, November 3–4 in Dallas, TX, for two days of learning across Sales, Marketing, HR, and Operations. Registration is open now at www.carwashroadmap.com.

In this episode, ICA SVP of Growth Kendra Johnson sits down with renowned sales strategist Colleen Francis—President and Founder of Engage Selling Solutions and a featured speaker at ROADMAP 2025, happening November 3–4 in Dallas, Texas.Colleen brings powerful insights into how car wash operators can attract more customers, deliver better experiences, and differentiate themselves in a rapidly evolving market. She explores:Why building trust is more critical than ever as consumers’ confidence in themselves continues to shiftThe changing landscape of competition, from traditional rivals to unexpected disruptorsThe critical difference between selling and helping and the concept of making the customer’s life easier.You'll also discover what truly makes a car wash stand out:Being recognized and personally greetedDelivering fast, comfortable, and accurate serviceMaking a meaningful impact in your local communityOffering a distinct specialty that customers rememberColleen shares practical local marketing strategies—especially through social media—and how to position your wash as a trusted, go-to destination.Don’t miss Colleen’s full session at ROADMAP 2025Dallas, TX | November 3–4Listen to the full episode at carwashmagazine.com and subscribe to ICA for timely data, trusted insights, and business intelligence built for the car wash community.

In this special episode, recorded live at the April 2025 Car Wash Show, International Carwash Association CEO Eric Wulf is joined by industry leaders Pete Nani (CEO, True Blue Car Wash/Circle K), Jesse Wurth (CEO, National Carwash Solutions), and Jessica Zazworsky (Owner, Bubble Barn Car Wash). Together, they explore the critical question:How do you differentiate yourself and yourbusiness in today’s competitive environment?Eric sets the stage with an industry-wide look at key data:• Store performance trends• Unit growth and market saturation• Consolidation and sale/leaseback dynamics• Shifts in consumer sentiment and investor activityThe conversation shifts to what matters most to operators now. The panel dives into:• Data-driven decision making• Customer needs and pain points• The importance of staff training and culture• Strategies for member conversion and loyalty• Predictive maintenance and the growing impact of AIThey also examine how evolving workforce expectations are reshaping hiring, training, and retention strategies—especially as a new generation enters the labor force.The episode wraps with key takeaways on where operators should be focusing next—and an open forum where audience members pose questions to the panel.Listen to the full episode at carwashmagazine.com and subscribe to ICA for more industry insights!

In this episode we bring together Remus Pop (Partner, Concept Reply), Luke Bame (Sr. Director, Ascentek and Reliable Plus), and David Meffe (SVP Sales, OnLogic) to discuss a powerful new solution redefining predictive maintenance in the car wash industry. Discover how next-generation technology is transforming the car wash experience.This isn’t just another OEM tool—this is a manufacturer-agnostic, collaborative innovation designed to give operators more control, reduce downtime, and harness real-time data like never before.Episode Highlights• The Why Behind the InnovationLuke lays the foundation for this partnership-driven solution, created to give all operators—not just those tied to one manufacturer—access to predictive insights.• Hardware that Drives ItRemus explains how Concept Reply brought the solution to life and why OnLogic hardwarewas the right fit. Built for tough environments, their edge gateway enables remote access and avoids excessive cloud dependency.• Technology Built for the Real WorldDavid discusses the need for highly configurable tech that stands up to the heat, moisture, and vibration found in everyday car wash operations.• Industry 4.0 in ActionRemus defines Industry 4.0 as “connecting assets within a factory and delivering them to the people who can act on them the fastest”—a critical function for car washes managing high traffic and tight margins.• Why This Matters to OperatorsThe payoff: up to 95% more uptime, fewer surprises, lower liability, and reduced costs. Down the road, aggregated data may even personalize wash recommendations for each vehicle.Learn more at www.carwashofthefuture.comListen to the full episode at carwashmagazine.com and subscribe to ICA for more industry insights!

Join International Carwash Association CEO Eric Wulf in a quick but powerful conversation with Alex Chausovsky, Director of Analytics and Consulting at Bundy Group, as they unpack key insights from the Q2 2025 Pulse Report.Alex shares how a broader “erosion of life satisfaction” is shaping consumer sentiment—and what that means for the car wash industry. From interest rate uncertainty to unchanged subscription cancellation intent, Alex explains how current economic trends are creating a lag between how people feel and how they act.What’s behind the Fed’s balancing act? How does consumer sentiment truly align with economic behavior? Get the expert breakdown in this insightful short.Listen to the full Pulse Report episode at carwashmagazine.com and subscribe to ICA for timely data, trusted insights, and business intelligence built for the car was community.

"It’s the whole totality of the experience and how we treat our customers to show that they’re valued.”Eric Wulf, CEO of the International Carwash Association (ICA), and ICA Research Director Bob Klein discuss the findings of ICA’s 2025 Q1 Pulse Report, covering the health of the industry, customer satisfaction, and the balance between price and wash value for car wash customers.Top 5 Episode Highlights:The Health of the Consumer Drives the Health of the Industry – Eric and Bob discuss how customer sentiment and behavior shape industry growth, with pricing dissatisfaction often offset by strong perceptions of value—especially among subscription customers.The Price vs. Value Perception – Car wash owners must recognize the emotional side of pricing and focus on the totality of the customer experience to show value. The conversation draws insights from Quick Service Restaurants (QSRs) like Chick-fil-A, where customer engagement plays a key role in perceived value.Subscribers Who Become Transactors: A Retention Opportunity – 54% of former members continue washing their vehicles at the car wash where they previously had a membership, providing an opportunity for operators to re-engage and build long-term loyalty.Loyalty Programs: A Disconnection Between Customers and Operators – The Pulse Report has asked about loyalty for nine years, and customers consistently cite loyalty programs as a key retention driver. However, operators do not prioritize them, signaling a missed opportunity to strengthen customer relationships.Industry Growth & Supplier Outlook – Projections for year-end growth increased slightly from 5% to 6%, with 6 in 10 retailers increasing prices in 2024. Meanwhile, supplier optimism has softened, with forecasted growth of 5%, and their top concerns remain hiring, rising costs, and employee retention. To counteract these challenges, suppliers are investing in training and helping car wash owners enhance customer value.Eric and Bob begin the conversation by examining the overall health of the car wash industry, which is closely tied to consumer sentiment. They emphasize that while customers may resist price increases, strong value perception—especially among subscribers—helps mitigate dissatisfaction.The discussion then shifts to how car wash owners should interpret the Pulse Report’s price/value findings. Eric and Bob stress that customer experience is in the operator’s control. They highlight how Quick Service Restaurants (QSRs), like Chick-fil-A, focus on hospitality and engagement to reinforce customer loyalty—a model the car wash industry can learn from.Bob also references an article he authored in the 2025 Q1 issue of Car Wash Magazine, which explores the five key principles used by the QSR industry to enhance the value proposition and customer experience.The episode also covers the behavior of subscribers who become transactors, noting that 54% of former members continue to use the car wash where they had a subscription. This presents a valuable opportunity for operators to create a dialogue with past members and encourage repeat business.For the past nine years, the Pulse Report has surveyed both customers and operators about loyalty strategies. The data shows that customers strongly value loyalty programs, yet operators do not prioritize them, highlighting a gap in retention efforts.On the growth and supplier side, there is a slight uptick in year-end growth projections from 5% to 6%, and 6 in 10 retailers increased prices in 2024. Looking ahead, the Q2 issue of Car Wash Magazine will explore 12 key factors businesses should consider before implementing price increases.Supplier sentiment, however, is less optimistic, with a softening outlook despite a projected 5% increase. The top three concerns for suppliers remain hiring, rising costs, and employee retention. To stay ahead, suppliers are focusing on training initiatives and working to help car wash operators deliver stronger customer value.

Sarah Mellinger AI Implementation Strategist with OnLogic joins host Kendra Johnson, , International Car Wash Association Senior VP of Growth, for an adventure into the amazing world of AI and how it will shape the carwash of the future. They cover everything from predictive maintenance to AI-powered chatbots—and why this technology isn’t as intimidating as it sounds.Who is OnLogic & Why Do They Matter?OnLogic is a global industrial computer manufacturer that specializes in highly configurable PCs designed to survive extreme environments—think heat, cold, moisture, and constant vibration. Since car washes operate in tough conditions, these durable computers are ideal for keeping systems running smoothly.AI & Automation Are Already Changing the GameAI is no longer just a futuristic concept; it’s already making car washes smarter and more efficient. From predictive maintenance to optimizing chemical usage, automation helps business owners cut costs, reduce downtime, and improve customer experiences. AI-driven systems can even detect when something is about to break down—before it happens.Why Now is the Right Time to Invest in AIAI isn’t a passing trend—it’s the next step in the evolution of car wash technology. The industry is built for scale, and AI makes it easier to expand while maintaining efficiency. The key is starting small: running a proof of concept allows business owners to test AI solutions and refine them before going all in.Debunking AI FearsMany people worry that AI will replace jobs or take away human control, but Sarah reassures us that this isn’t the case. AI is simply a tool that helps businesses run better, freeing up employees to focus on more valuable tasks. Think of it like any other technological advance—people were once skeptical of automatic car washes, too!How to Get Started with AI in Your Car WashIdentify your goals—are you looking to improve efficiency, reduce maintenance issues, or enhance customer experience?Start with a prototype. Test AI solutions on a small scale before rolling them out across your entire operation.Work with a partner to estimate costs and determine ROI. Most businesses see results in about three months.Keep an open mind! AI isn’t about replacing people—it’s about making operations smarter and more efficient.Sarah also highlighted some of the most exciting ways AI is already transforming car washes:Predictive Maintenance – AI-powered sensors can track vibrations, chemical usage, and water levels, helping to identify equipment failures before they happen.AI-Driven Cameras – These systems can scan vehicles before and after washing, detecting obstructions and identifying damage.Chatbots for Troubleshooting – If a machine goes down and no staff is on-site, AI-powered chatbots can diagnose and even fix certain issues remotely.Sarah emphasized that the most successful businesses start with a strategy—identifying a few key use cases before expanding AI adoption.Sarah’s final piece of advice: Keep an open mind and surround yourself with the right people to help make AI work for you. Check out www.carwashofthefuture.com for more informationThe car wash industry is evolving fast, and AI is playing a huge role in shaping its future.Want to hear more? Listen to the full episode at carwashmagazine.com and subscribe to ICA for the latest industry insights!

In this episode of (insert podcast name here) host Josh Taylor, Chief Marketing Officer at OptSpot, sits down with Donald Miller, CEO of StoryBrand, to discuss how car wash owners can transform their marketing strategies by clarifying their messaging. Miller explains how businesses can position themselves as guides rather than heroes in their customers' journeys. The conversation covers actionable strategies for increasing customer engagement, boosting retention, and driving revenue.Josh Taylor is a marketing strategist dedicated to helping car wash owners grow their businesses through automated customer retention and engagement tools. As a certified StoryBrand expert, he specializes in turning complex marketing messages into simple, high-converting campaigns.Donald Miller is a New York Times bestselling author and marketing expert who has helped brands like Ford, Chick-fil-A, and Intel clarify their messaging and increase revenue. His books include Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. Through StoryBrand, he has helped thousands of business owners cut through the noise and connect with customers.Key TakeawaysThe StoryBrand Framework: Shifting Your MessagingDonald Miller explains how most businesses make the mistake of positioning themselves as the hero instead of the guide.Customers want to be the hero of their own story—your brand should support and empower them.When your messaging focuses on solving customer problems, it builds trust and increases sales.Affirmation Calls to Action: Go Beyond “Join Now”Standard Calls to Actions like "Sign Up" or "Buy Now" aren’t enough.Affirmation Calls to Action reinforce the transformation customers will experience, making them more likely to take action.Example: Instead of “Join Today,” try “Start Driving a Cleaner Car Today.”Affirm why washing their car with you was a good ideaValue Stacking: Make Your Offer IrresistibleClearly communicate why your car wash is worth choosing.Layer multiple benefits in your messaging—price, convenience, time savings, and customer experience.The more value you highlight, the more compelling your offer becomes. Tell your customer’s story, not yours. It’s not the car wash they want…it’s the clean car.Clarity is Key: Make Your Marketing SimpleIf your messaging is confusing, you’re losing customers.Keep your marketing clear, concise, and repeatable so customers instantly understand what you offer.Training Your Team: Messaging Consistency MattersYour team needs to use the right language when talking to customers.Miller suggests using a simple incentive, like giving team members a dollar each time they use the new messaging.The goal: Create a unified, effective brand voice across all customer touchpoints.

Today’s guest is someone who knows a thing or two about business growth and profitability—Mike Michalowicz the entrepreneur behind three multimillion-dollar companies and the bestselling author of Profit First, Clockwork, The Pumpkin Plan, and his latest book, All In. He’s also been a small business columnist for The Wall Street Journal and a business makeover expert on MSNBC. These days, he travels the world helping entrepreneurs simplify their businesses, grow sustainably, and—most importantly—avoid burnout.His mission? To lift the weight off the entrepreneurial spirit. In this episode, Mike sits down with Kendra Johnson, International Car Wash Association Senior VP of Growth, to talk about practical, no-nonsense ways car wash owners can streamline their business and set themselves up for long-term success. You’ll learn:Simplifying Business Finances – Car wash owners often feel overwhelmed by the numbers, but Mike’s NFN (Now, Future, Next) model cuts through the noise and makes managing finances easier.Smart Hiring & Employee Retention – Finding and keeping great employees is critical. Mike shares why hiring for the right reasons is key and how business owners can:Give employees authority and control so they take ownership.Personalize the experience (like putting their names on a company truck) to boost engagement.Initiate knowledge—the more employees know, the more invested they become.Provide psychological equity, which makes employees feel valued beyond just a paycheck.The Power of Recognition – Not all employees want recognition the same way—Mike explains how to tailor it, so it actually means something to your team.Training & Growth – Striking the right balance between employee contribution and personal growth leads to a stronger, more committed team.Identifying Your Best Customer – Here’s a surprising truth: your best customer might not be who you think! Mike breaks down:Why you shouldn’t just trust what customers say—trust their wallets instead.How to evaluate if a customer is truly valuable to your business.The intersection of customer value and your excitement—the sweet spot for business success.Customer Retention Strategies That Work – Want to keep customers coming back? Mike shares why subscriptions are a game-changer.

As a part of an ongoing series called The Training Experts, this episode features ICA Chief Learning Officer, Claire Moore and Jonathan Delicate, Director of Training at Mr. Clean Car Wash. Jonathan shares his insights on how to effectively implement training programs across multiple locations using innovative tools and strategies.Key Takeaways: Jonathan’s journey into training at Mr. Clean Car Wash began with his hiring as a General Manager. A crucial part of Jonathan’s success has been using an LMS platform to deliver training across the company's multiple sites in Georgia and Florida. He emphasizes the importance of tracking progress and ensuring employees complete the necessary training modules. Faced with a previous eight-month training void when he took over, Jonathan began by focusing on entry-level employees and moved up to management-level training.  To engage employees, Jonathan introduced a fun, sports-themed approach with The Mr. Clean Huddle, featuring short training videos that cover essential procedures. This has made learning more interactive and accessible for all team members. One of Jonathan’s standout innovations is placing QR codes on every piece of equipment in the car wash tunnel. Employees can scan these codes to instantly access training videos related to specific equipment, offering on-demand learning. When asked what advice he’d give to those starting out in training, Jonathan’s response was clear: Be patient. 

In this insightful episode of Car Wash The Podcast, host Matt DeWolf is joined by Deborah Jasper, Founder and CEO of Mindset Digital. Deborah shares her expertise on how businesses can capture and hold the attention of today’s consumers—who often decide in just 8 seconds whether a message is worth their time! From building better customer experiences to effective employee retention strategies, Deborah provides actionable insights you can use immediately to level up your communication and business growth. Key Takeaways: The 8-Second Rule. Deborah highlights the importance of grabbing attention fast, emphasizing that mobile-friendly, personalized, and easy-to-skim content is key to engaging today’s consumers. Jasper reveals strategies to “recruit” employees and reduce turnover, including how to keep messaging clear and relatable using a three-point checklist from Mindset Digital. Deborah breaks down the “curses” that can hinder effective messaging and discusses how gamification can be a fun and effective tool for keeping employees engaged.  Jasper talks about the role of AI in business growth, offering examples of how artificial intelligence can streamline operations and enhance customer experiences. Reach out to Deborah Jasper at [email protected] for more insights.

In this episode, host Matt DeWolf sits down with Jack Stratton, a Retail Trend Spotter, to discuss the evolving landscape of customer expectations and how businesses can adapt to stay ahead. But first, what exactly is a retail trend spotter? Jack breaks it down—explaining how he uses a combination of qualitative and quantitative data to identify fundamental shifts in consumer behavior that businesses can apply to their everyday operations.   Key Insights: • Luxury Expectations of Modern Customers Stratton identifies a major trend in today’s consumer behavior: customers are increasingly expecting luxury experiences, even if it means splurging on things they may not be able to afford. He refers to this as the polarized customer—someone who is willing to pay for premium experiences, regardless of their financial status. • The Power of Subscription Services Learn the key to successful subscription models and how customers are now purchasing these services both online and in-store. Jack emphasizes the importance of being available across all channels and touchpoints—the key to driving consistent, positive customer interactions. To connect with Jack Stratton, you can find him on LinkedIn via Insider Trends: ⁠https://www.linkedin.com/company/insider-trends/⁠

Join Car Wash The Podcast as they sit down with Devario Parson, Sales Director, and Tyler Slaughter, CEO/COO of Camel Car Wash, during The Car Wash Show in Nashville. This heartfelt episode highlights the power of community, support, and the human side of the car wash industry.   Key Moments: • A Life-Changing EventJust a day after the birth of his first child, Devario received devastating news—his home was on fire. His first call? Tyler Slaughter, who immediately stepped up, providing Devario’s family with a hotel stay, clothing, and essential supplies to help them rebuild.  As Tyler says, “There’s nothing more important than people. It’s not a requirement in all companies, but it is in ours.” • Community at the CoreListen as Devario and Tyler share their story, recounting how their Camel Car Wash community—comprised of family, co-workers, and friends—came together in a time of need. This powerful conversation took place in front of an audience that included their extended Camel family, amplifying the message of unity and support. • More Than Just Car WashingDiscover what makes Camel Car Wash more than just a business—it's a community built on compassion, care, and a commitment to each other.

In this second episode of a two-part series, International Car Wash Association CEO Eric Wulf speaks with Jim Davis, a professor of corporate strategy at Notre Dame and now Utah State University. Together, they offer an exclusive preview of Davis's upcoming study, set to be unveiled at ROADMAP, DESTINATION: PROJECTIONS on December 13. The conversation begins with ICA's interest in The Consolidation Curve, which led to Davis’s research on consolidation within the car wash industry, and expanded to explore industry saturation. In this episode, listeners get a sneak peek at Davis's key findings, including the difference between consolidation and saturation, their critical importance for business owners, and their impact on both operators and consumers. Davis delves into how these trends intersect to shape the industry, offering insights valuable for strategic planning and operational decision-making. Beyond the data and formal presentations, Davis highlights the invaluable networking and informal "hallway conversations" that bring this research to life and make it actionable. For Davis, these “confluence of factors” can ignite transformative ideas and strategies for the future. There’s no better place to plan for your business’s future than at ROADMAP. Secure your seat today! carwashroadmap.com/register 

In this kickoff episode of our two-part series, International Car Wash Association CEO Eric Wulf sits down with industry leaders Robert Dubinsky, CEO of Waterway Car Wash, Curt Hutchins, CEO of Sonny’s Enterprises, and John Lai, CEO of Mister Car Wash.  These experts share their perspectives on emerging trends, crucial factors for strategic planning, and which practices may no longer serve the evolving car wash industry. Get a front-row seat to this insightful Q&A session, and hear practical takeaways on how to stay ahead in a rapidly shifting market.  Join top car wash organizations like Waterway, Sonny's, and Mister Car Wash at ROADMAP: DESTINATION PROJECTIONS—the premier event for industry professionals on December 13 in Austin, TX. Don’t miss this unique opportunity to connect with industry leaders and gain essential insights for the road ahead. Reserve your spot now at carwashroadmap.com/register.

In this episode of CAR WASH The Podcast, ICA Chief Learning Officer Claire Moore is joined by Alexander C. Pullen, HR Consultant with the Society for Human Resources Management (SHRM). Together, they discuss the importance of a robust people strategy and preview DESTINATION: PEOPLE at ROADMAP on December 11th.    Pullen, a seasoned HR professional with over a decade of experience, shares his expertise in helping organizations create better workplaces. He provides valuable insights into why continuous learning is critical in industries like car washing, where organizations and employees constantly evolve.   Key Takeaways:   Learn More:For additional details about DESTINATION: PEOPLE at ROADMAP, visit: carwashroadmap.com/people • Pullen emphasizes the critical role that a solid people strategy plays in any organization’s foundational success. He highlights how, at ROADMAP, we will focus on key aspects of the talent lifecycle—recruitment, engagement, retention, and offboarding.• Future leadership needs are a key area of discussion in the car wash industry. The program will help attendees identify tools to lead and grow their teams while also guiding succession planning to ensure an organization is ready for the future.• They preview what a hands-on workshop looks like at ROADMAP where attendees can build their own custom talent strategies. The goal? Practical applications that you can take back to your workplace and implement immediately.

Join International Carwash Association Chief Learning Officer Claire Moore in a conversation with a marketing expert and a headline speaker at ROADMAP at DESTINATION 1: PEOPLE, Jay Baer, New York Time bestselling author, 5x multimillion-dollar entrepreneurial founder and trusted brand advisor to over 700 companies, including 40 of the Fortune 500.  In this episode, Jay delves into the power of combining customer experience with customer acquisition, highlighting the importance of retaining current customers while actively attracting new ones. Key Takeaways: Customer Experience Meets Acquisition Jay discusses how businesses can harness the net present value of customers by encouraging word-of-mouth marketing, where current customers share their positive car wash experiences with friends. The key? Give your customers a compelling story to tell. Subscription Model Impact Learn how subscription models influence revenue, and why the "customer experience engine" often isn't about the product you sell, but the experience that comes with it. ROADMAP Projections Attendees can look forward to Jay’s presentation where he’ll dive into how to take subscription models to the next level.

Chart your course to ROADMAP with International Carwash Association Senior Vice President/Growth Kendra Johnson as she chats with ICA’s Chief Learning Officer Claire Moore and Chief Experience Officer Kim Vinciguerra, to dive into the car wash industry’s newest event happening this December in Austin, Texas. Moore outlines the growth and sophistication of the industry as the driving factors in the buildout of ROADMAP and this new event is completely different than what is currently available to car wash professionals. The evolution of operations and specialization of marketing and HR leaders drives the content and solutions at DESTINATION: PEOPLE.  Vinciguerra outlines the difference between ROADMAP and The Car Wash Show, why the timing is critical for kickstarting 2025 before April and highlights what attendees will see at DESTINATION: PRODUCTS. Brand new trends will be on display, such as AI in license plate recognition or motor control centers, and product launches from chemistry to sales training are just a few hot topics to be showcased in Austin.  How will this event feel different from the others? Idea exchange is prioritized, solutions and successes are used to highlight the problems products and services solve alongside designed opportunities to network with car wash peers. Your Destination for PEOPLE, PRODUCTS and PROJECTIONS all await you at ROADMAP on Dec. 11-13, Austin, TX. https://carwashroadmap.com/

Join CAR WASH Magazine Editor-in-Chief Shaneen Calvo as she explores the innovative world of modular construction with experts from Genesis Modular Car Wash Building Systems: Bruce Arnett – Owner Shawn McGovern – CEO Charlie Zimmerman – National Sales Manager This episode complements an article in the Q2 issue of CAR WASH Magazine, “On the Fast Track,” and takes a deep dive into how modular builds can dramatically reduce construction time, simplify permitting, and offer customizable options for car wash developments. Key Takeaways: Modular Construction Explained Learn how Genesis’s modular systems are built like "Lego blocks," enabling parallel construction. The vertical build takes place off-site, while the foundation and other prep work happen simultaneously on location, cutting build time by up to 75%. Customization Options Explore the most popular customizations, from tower height to tunnel length, and the wide range of systems Genesis can produce in a year. Efficiency and ExperienceGenesis brings 35+ years of experience to the table, guiding customers to value-engineer projects. Their focus is on ensuring the best return on investment by optimizing the construction of the car wash building itself. Hear about some of their most memorable projects and how they were able to provide customized solutions. Why Modular? Modular construction offers: Time Savings: Significantly reduced build time. Customization: Flexible designs tailored to customer needs. Parallel Construction: On-site prep and off-site building happen simultaneously.

Join us for this special episode recorded at The Car Wash Show in Nashville, TN (May2024), where ICA Chief Learning Officer, Claire Moore, sits down with Stephanie Mak, Talent Acquisition Manager at Summit Wash Holdings, and Jay Iraheta, Southeast Regional President at Summit, to discuss the transformative “ElevateHER” program. Key Takeaways: • What is ElevateHER? o Goal: To provide women in the car wash industry the opportunity to grow into management and corporate roles within a traditionally male-dominated space. o Approach: The program begins by building trust and safety among participants, then accelerates into developing self-esteem and self-awareness. o Focus Area: Currently active in the Southeast, with plans to expand to Summit's four other regions. Learn More: • Learn more about the success stories from Summit Wash Holdings’s ElevateHerprogram by following the progress of participating car wash leaders on their LinkedIn page: Summit Wash Holdings LinkedIn

In this episode of CAR WASH the Podcast, International Carwash Association CEO Eric Wulf is joined by Alex Chausovsky, a seasoned market researcher and analyst with over 20 years of expertise in economics, business cycles, and industry-specific trends. The episode explores the ICA’s Q3 research survey, shedding light on year-end retail growth projections within the car wash industry. Eric and Alex break down current market dynamics and unemployment trends and analyze the Federal Reserve's reactions. They also explore the potential impact of the upcoming election on consumer spending and how these factors might influence the car wash sector.   Key highlights include: Consumer Spending: Despite rising consumer debt levels, spending remains steady, though there's noticeable hesitancy, particularly among younger demographics (39 and under). Credit card delinquencies are up, yet auto loan delinquencies have slightly decreased from the previous quarter. Economic Outlook: Alex Chausovsky provides strategic advice for car wash owners on navigating these economic uncertainties, leveraging insights to optimize business performance. Election Impact: While elections are a significant event, Chausovsky emphasizes that the US economy's size and resilience often mitigate election-related concerns, advising industry players to focus on what they can control.   Join Eric Wulf and Alex Chausovsky on December 13, Projections Day, at the 2024 Roadmap event (https://carwashroadmap.com/register).

In this episode, listen as guest Keith Moye, VP and GM for OPW Vehicle Wash Solutions (a Dover Company), highlights the importance of offering collective solutions to help customers meet their goals and streamline operations. Moye shares examples of inorganic and organic strategies to support the growing car wash industry, such as OPW Vehicle Wash Solutions’ acquisition of Transchem Group, and the need to implement innovative technology across existing processes. Hosted by Kendra Johnson, Senior Vice President of Business Development for the International Carwash Association, this engaging episode provides insight into the current state of the car wash industry and highlights the importance of developing purpose-driven growth strategies to holistically support customers.

In this episode, hear from Joey Coleman, award-winning speaker and New York Times bestselling author, as he delves into the importance of customer experience in the car wash industry. For more than twenty years, Joey has helped organizations retain their best customers and employees - turning them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects. In this engaging episode, you’ll learn why customer service is considered the last great differentiator in driving success for your car wash location. Learn how to create a unique and distinct experience that your customers will love. You’ll also hear Coleman explain why employee experience is crucial for driving the success of your business. This episode is sponsored by DRN, a car wash industry leader in capturing drive by traffic and fueling new leads.

In this episode, Allie Voiselle, Training Director for Benny’s Car Wash shares her insight into implementing a comprehensive training program across multiple car wash sites. A former elementary and middle school teacher, Voiselle talks about how her background in education prepared her to create training programs using backwards design and effectively use an LMS (Learning Management System) to support employee learning opportunities.   Hosted by Claire Moore, Chief Learning Officer for the International Carwash Association, this engaging episode provides insight into the difference between training and education. You’ll leave the conversation with expert tips for creating training plans to build a learning culture within your car wash organization.

In this episode, we chat with Kyle Doyle, CEO and founder of Ignite Wash. Doyle shares his experience in the car wash industry and walks us through the journey that led to the recent acquisition of Ignite Wash by Rinsed. Hosted by Kendra Johnson, Senior Vice President, Business Development for International Carwash Association, this insightful episode with leave you with practical tips to better train your onsite team, increase membership, and navigate the acquisition landscape across the car wash industry.

The International Carwash Association’s Hall of Fame Award was first presented in 1962 to car wash operator and inventor, Jimmy Butts. Since that time, the award has continued to honor titans of the car wash industry. We’re talking about true innovators and leaders - those who have left an indelible mark across the industry. Today’s episode honors our 2024 inductee, Lamar Beck of GooGoo Express Car Wash.

"Superfans are loyal, engaged customers who are going to advocate on your behalf. They're more likely to go back and tell their friends about you. But here's the thing about superfans: you don't buy them. This is not about if you can run the right ad or find the right people online and target them with the right thing. You create them.  Superfans are created one experience at a time." Brittany Hodak is an award-winning entrepreneur, keynote speaker, and the bestselling author of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates. This week, Hodak joins Matt DeWolf to discuss how you can use engaging experiences to create customers who market for you.  Hodak was a keynote speaker at The CAR WASH Show™ 2024 in Nashville. For more information visit: brittanyhodak.com

License Plate Recognition (LPR) technology is used broadly across industries, from loss mitigation for lenders to recognizing the vehicles of wash members in the car wash space.  In 2009, DRN Data entered the loss mitigation space working with lenders, banks, credit unions, and insurance agencies to find cars that needed to be repossessed. Soon they realized that LPR could be used for lead generation in the car wash space as well.  Pointing cameras at the street, DRN Data's technology recognizes license plates that drive past the wash and matches that information to the VIN of the car. This data provides the wash owner with more than one hundred marketing attributes for each person zooming by. Senior Executive Director for DRN Data, Noel Peña, sat down with Shaneen Calvo, Director of Media & Editorial for International Carwash Association (ICA), at The Car Wash Show 2024 in Nashville. In this episode, you’ll hear the story of DRN Data's 180-degree repositioning and entry into the car wash industry.