Jordan Cowan: The camera behind ice skating's viral hits episode artwork

EPISODE · Jun 1, 2026 · 24 MIN

Jordan Cowan: The camera behind ice skating's viral hits

from More than the Score · host BBC World Service

Figure skating was the social media hit of the Winter Olympics, with stars like Alyssa Liu becoming globally famous over the course of the Games. But it wasn't just the skaters going viral - fans' eyes were also drawn to Jordan Cowan, a cameraman in a sparkling white suit, who took to the ice after routines to capture the emotion and atmosphere like never before.Formerly a competitive skater himself, Jordan now uses his on-ice skills and passion for cinema to create intimate films of the world's greatest skaters at work. His On Ice Perspectives YouTube and social media channels have become hugely popular, giving fans a new way of seeing figure skating - and also helping to introduce the sport to a new generation.More than the Score's Sophia Hartley talks to Jordan Cowan about how his childhood in Los Angeles sparked his love of film, the methods he uses to capture skating from angles few people get to see, and the transformative effect social media is having on his sport.More than the Score tells stories beyond the scoreline from all over the world of sport. From the World Cup to F1, golf to figure skating, and Grand Slam tennis to Diamond League athletics. We've got interviews with extraordinary athletes like heavyweight boxing champion Fabio Wardley, Tour de France winner Pauline Ferrand-Prévot, trailblazing Samoan athlete Alex Rose and cricket superstar Smriti Mandhana, as well as the experts working behind the scenes, from football super-agents to the coaches keeping athletes in peak form. Plus, we've got the expertise of the BBC's top journalists, who share their insights from decades of covering sport at all levels. And if you've got your own take on the stories we cover, we'd love to hear from you. Email [email protected], or WhatsApp us on 0044 800 032 0470. You can find more information, along with our privacy notice, on our website: www.bbcworldservice.com/morethanthescore

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