Jordan Mair on Branding, Creativity & AI in Modern Marketing

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore the evolving landscape of modern marketing and how creativity, strategy, and technology work together to drive measurable growth for Canadian businesses.We are joined by Jordan Mair, Director of Homebuilder Marketing and Value & Innovation at ZGM Modern Marketing Partners, Western Canada’s largest independent marketing agency. With over 15 years of experience, Jordan helps brands build trust, stand out creatively, and navigate changing markets across Canada and Texas.Key Highlights:1. Brand as a Business Tool: Jordan shares how purpose-driven branding solves core business challenges and builds trust through strategy and data.2. Creative Differentiation: He explains why standing out is essential for SMBs and how ZGM’s integrated model helps brands stay memorable.3. AI’s Role in Modern Marketing: Jordan discusses how AI is reshaping full-funnel strategy and how ZGM balances humanity with technology.4. Expansion Insights: He describes how entering Texas informs market strategy and how research like ZGM’s builder study supports businesses.5. Future Vision for ZGM: Jordan highlights ZGM’s long-term focus on innovation, impact, and supporting industries from homebuilding to social change.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.