Josh Sizemore: Put The Consumer First

Josh Sizemore is the CEO of Beloit Kombucha Company, a venture-backed kombucha brand with an unusual but unbelievable form factor. He is an entrepreneur with multiple successful ventures, including The CITRUS, EZ-Beverages, and Bleu'print Hospitality. Josh serves on the board and as a C-suite exec of several organizations, including the University of California, Riverside, Lionchase North America, and Create Good Foods.  In this episode… Are you in the beverage space and want to create a healthy product? How can you do so without sacrificing the taste? According to Josh Sizemore, while everyone considers kombucha a healthy drink, the only issue with most kombucha drinks is that they don't taste good — and if they do, it's because they contain sugar. Josh shares his journey producing flavorful, sugar-free kombuchas in powder form, perfect for on-the-go consumption.  On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Josh Sizemore, CEO of Beloit Kombucha Company, about his entrepreneurial journey producing tasteful, healthy kombuchas. Josh explains how he got into the kombucha space, how Beloit Kombucha Company differentiates itself in the market, the value of putting consumers first in your product development journey, and its go-to-market and packaging strategies.