Joshua Iverson Sold the First Facebook Ads (Now Manages $200M in Ad Spend)

Today we talk with Josh Iverson, founder of iMediaAudiences.💼 Join 47,000+ following on LinkedIn: http://www.linkedin.com/in/brianfoconnor🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor---0:00 Meet Joshua Iverson0:22 Selling the first ads on Facebook1:12 The first scale moment1:44 Losing $100K/month overnight2:54 Building a genealogy ad network3:54 First internal hire and arbitrage risk4:46 What Ad Ops actually means8:20 Why Google alone is not enough10:11 Buyer-side vs seller-side Ad Ops12:54 Laid off at NBC and starting over14:29 The subscription-business entry point15:55 Why local businesses struggle with agencies18:33 The local agent-broker model23:14 Pricing: retainers and media percentages26:55 The 3x ROI promise and CPC reduction30:07 Control vs scale in a license model34:49 CRM, warm leads, and freemium offers36:32 What most agencies miss with SMBs39:06 Find Joshua + iMediaAudiences