July 2025 Shops

In this episode of Rooms with Ronald, host Ronald Harrington shares his experiences from six apartment tours, highlighting the significant gaps in customer service and engagement from leasing agents. He discusses the importance of personal connection, preparation, and the overall leasing experience, emphasizing that leasing is not just about the property but about how prospects feel during their interactions. Through detailed accounts of each tour, Ronald provides insights into what went wrong and what can be improved in the leasing process.Leasing experiences often lack personal connection.First impressions are crucial in leasing.AI cannot replace human interaction in leasing.Prospects should feel valued during tours.Preparation is key for leasing agents.Understanding client needs is essential.Follow-up is critical in the leasing process.Leasing is about the experience, not just the property.Customer service in leasing needs improvement.Engagement and personality can make a difference.Chapters00:00 Introduction to Leasing Experiences10:42 First Leasing Experience: Missed Opportunities19:39 Second Leasing Experience: AI and Human Interaction29:12 Third Leasing Experience: Lack of Personalization37:06 Fourth Leasing Experience: Respecting Time41:27 Fifth Leasing Experience: The Importance of Preparation42:03 RwR Outro.mp4🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement