July: Barbie, audience tracking, and is this good-bye to Twitter?

Welcome to the inaugural episode of Marketers of the Universe, a monthly podcast from the Marketing team at Brew Digital. We analyse the latest marketing trends, celebrate the campaigns that made us smile, and capture our learnings for other marketing professionals. In this episode we covered:[00:00] Introductions[01:35] Threads v. Twitter: is the Instagram upstart a serious contender?[07:28] Why you should be making use of cross channel tracking[12:47] “Barbie is the original influencer”[19:09] Google Analytics 4: it’s really time to make the transition[24:16] Lead generation[29:32] Wrap-upA full transcript of this podcast is available on [web link]Further readingWhat is cross channel tracking and how do you use it? [resource hub]Here’s what’s new with Google Analytics 4 [resource hub]The best alternatives to Google Analytics 4 [resource hub]How to build data if you can’t gate content [resource hub]How to collect data more intelligently [resource hub]Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com