June 6th, 2022: Special Edition! Rick speaks to John Lawson, CEO of ColderICE Media

Rick is out of town this week but today on our show, we have a new special edition interview with a dear friend, John Lawson.  John ColderICE Lawson is one of the OGs of eCommerce, and a small business coach for growing eCommerce sellers.  Today’s episode is a wide-ranging interview on a number of interesting topics such as: - How do you compete against Amazon as a retailer or brand? - The early days of eBay and what they got wrong - The history of eCommerce - Social selling - The importance of understanding your audience in eCommerce For more news from Rick, check out:  https://www.rmwcommerce.com/ and https://www.linkedin.com/in/rickwatsonecommerce/