Jungle stories, Collabs with Nike & the Knicks, an unstoppable Bolivian artist in NYC — Fefi Castedo

Listen for honest stories, tactile creativity, and practical takeaways for anyone wanting to make work that feels like home.Today I’m hyped to have Fefi Castedo with us: a Bolivian‑born illustrator and graphic designer now based in NYC. Raised in Riberalta in the Amazon, Fefi rebuilt her life and career after a corporate layoff and breakup by simply making — clay, Lego, iPad drawings and candid visuals that live between culture, nostalgia and the everyday. She’s an Adobe Live Community Star, a builder of creative communities, and someone who designs emotional recognition — work that looks like life and feels familiar before you know why.We talk about:Growing up in the Amazon, motacú hunts and choosing skate decks for the artMoving to the US at 8, feeling out of place, and the moment she felt truly seenHow a layoff and breakup led to an identity collapse and creative rebirthRisk = trust: why she never went back to a 9–5 and what freelancing actually feels likeHer tactile process — clay, Lego, iPad — and why removing perfection invites joyBuilding community vs. building an audience, and working with Adobe and brandsWhat success and boundaries look like now, and the projects she dreams about nextGuest:Fefi CastedoInstagram: @illustratedbyfefiAdobe: featured Adobe Live Community StarSubscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share.Follow WDYMT:Instagram: https://www.instagram.com/wdymt_official/TikTok: https://www.tiktok.com/@whatdoesyourmumthinkSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPkSubscribe:Apple Podcasts / Spotify / YouTubeProduced by:What Does Your Mum Think