Jure Klepic - Social Media as Marketing

Discussion Highlights 0:00 - Brands as an industry influencer 6:00 - Social media as part of an integrated marketing plan 10:15 - Business strategy and objectives of social media 13:35 - Relationship development as a strategy 16:15 - Examples of brands that "get it" 21:55 - Crystal ball to the future of social media Jure Klepic is a Business Marketing Consultant and Social Media Innovator, known internationally for his work with brands such as Givenchy, YSL, Chanel and Lancaster. I spent an enjoyable breakfast this morning with Jure during his visit to New York City, as we had an open ended discussion about his thoughts on social media and how it will find its place as a component in most marketing and branding strategies. External Resources About Jure http://jureklepic.com/about-me/ His blog http://jureklepic.com/ Huffington Post http://www.huffingtonpost.com/jure-klepic/