Episodes
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John Morgan - Real Engagement with Influencers and Their Networks
There's nothing quite like the feeling of having an internationally recognized evangelist or industry influencer as part of your inner-circle of relationships. How is that relationship built? How do you establish trust within the relationship? John Morgan helps entrepreneurs position themselves…
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Jeremy Epstein - The World's Most Social Brands
Discussion Hightlights 00:10 Internal staff responsible for external marketing 03:50 25 most social enterprise brands (eBook) 05:45 Series 'B' funding for $15M for Sprinklr 07:00 Three to five year vision for social media and corporate integration Jeremy and I worked together on a campaign a few...
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Mitch Joel - Utilitarian Marketing
Discussion Highlights 00:20 Buffer as one of his most useful apps 01:43 Superbowl ad, was it worth $4,000,000 for 30 seconds? 03:21 Social media is not for all campaigns 04:45 Thoughts on the future of brands: utilitarian marketing I have been a fan of Mitch Joel's for a while and finally had a...
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Debbie Rosen - The Missing Connection Between Sales and Marketing
Discussion Highlights 0:00 Barriers to aligning the marketing team with the sales team 2:42 Using social media to reach individuals, not market segments 4:15 The architecture of unfolding your message 6:25 The core to developing a consistent, brand message A while back, I worked with Debbie Rosen...
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Rebel Brown - How Communities and Social Media are Changing the Sales Cycle
Discussion Highlights 1:20 Buyer empowerment through social media 2:45 Opportunities for sales in social and communities 4:40 Community building for enterprises 6:40 How to become engaged as a company in community and social networks 9:20 Compressing the traditional sales cycle 11:30 Who "gets"...
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Jure Klepic - Social Media as Marketing
Discussion Highlights 0:00 - Brands as an industry influencer 6:00 - Social media as part of an integrated marketing plan 10:15 - Business strategy and objectives of social media 13:35 - Relationship development as a strategy 16:15 - Examples of brands that "get it" 21:55 - Crystal ball to the...
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Mark W Schaefer - Hidden Value in Social Media
I've been following Mark's Schaefer's work for a while now. His blog, {grow}, is engaging as well as a great source of information for marketing and social media. In this discussion, we start with the current value of using Twitter and how it has changed over time. We end with a discussion on...
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Marjorie Clayman - Find the Value in Social Media
Margie and I are in contact with each other through twitter on a daily basis. She has some insights into the different ways to measure the value of engaging in social media as a business. How can you measure the true ROI of this type of engagement? "Social media is not free, it is a lot of time,...
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Alice Wilder - Social Media in Childhood Education
I had a wonderful talk this morning with Alice Wilder, Director of Research and Development of Blues Clues and co-creator of Super Why, on how social media is affecting your child's education. You might have read about some of her research in "The Tipping Point" by Malcolm Gladwell. If you have...
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Michael Wu - Gamification and the Science of Social
I met Dr. Michael Wu several years ago while doing research into community platforms. He is the chief scientist for Lithium Technologies. Micheal and I talk a couple times a year as I follow his work on the analytics of social media. In this conversation, we talk about his favorite subject,...
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Hugh Evans - How We Keep 670,000 People Engaged
I watched over the past year as Hugh Evans, CEO of the Global Poverty Project, created a formidable social media presence as he built a network of believers who not only helped spread his message, but allowed him to generate pledges for $1.3 billion in ten (10) months. I spoke with his social…
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Lori Ruff - The LinkedIn Diva Gives Her Vision of Networking
Lori is known as the "LinkedIn Diva". She has one of the largest networks on LinkedIn and is ranked in the top 25 of Social Media Influencers by Forbes. In our discussion, we talk about the value of LinkedIn, as opposed to Twitter or Facebook, and how she has extended her network through...
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Josh Veselka - Old School Media Story
Josh Veselka is a Vice President of Production and Development at Linda Ellerbee's Emmy Award winning news channel, Nick. News. In this discussion, I talk with Josh about old style media and what it would take to move a large media rich company into the online and social stream. You might be...
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ABOUT THIS SHOW
Podcast by 30 in 30
HOSTED BY
30 in 30
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