EPISODE · Jan 14, 2025 · 23 MIN
Just Say "No" to Bro Marketing
from Small Business Casual · host Emily Aborn
Text Emily! Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT. Cozy, human-centered, ethical, kind marketing is IN! In this episode, we break down the concept of "bro-marketing" as I help you steer clear of the obvious (and not so obvious) versions I see business owners tempted to try. Scarcity tactics, pain points, one-size-fits-all solutions and formulas, clickbait, disguises, inflation, and endless pestering... we'll get into it all!In this episode: What is "bro marketing"?What are some examples of bro marketing/sheisty marketing? What to do instead of sleazy marketing tacticsInvitation for your own marketing reviewAnd more! Resources Mentioned: Alice Karolina's episode on She Built This: How We Sell MattersAndréa Jones Mindful Marketing PodcastSarah Heeter's Big Brave Business Podcast (Apple link) Let's Connect!I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK). Email: [email protected] Me!Leave a Voicemail
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Text Emily! Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT. Cozy, human-centered, ethical, kind marketing is IN! In this episode, we break down the concept of "bro-marketing" as I help you steer clear of the obvious (and not so obvious) versions I see business owners tempted to try. Scarcity tactics, pain points, one-size-fits-all solutions and formulas, clickbait, disguises, inflation, ...
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Just Say "No" to Bro Marketing
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