Jutronauci: Czy postać, która nie istnieje, zagrozi influ...

Q: How long is this episode of 8:10?

This episode is 22 minutes long.

Q: When was this 8:10 episode published?

This episode was published on March 8, 2024.

Q: Can I download this 8:10 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

Wirtualnych influencerów jest coraz więcej - zarówno w ludzkich, jak i nieludzkich postaciach. Według różnych danych ok. 35-40 proc. osób kupiło produkt promowany przez wirtualnych influencerów, osiągają oni też wyższe wskaźniki zaangażowania, niż ci tradycyjni. Z czego to wynika? Czy wirtualna postać ma tę samą wiarygodność, co człowiek? I czy rozwój AI sprawi, że wirtualne postaci zmienią rynek marketingu? Joanna Sosnowska z "Wyborczej" rozmawia z dr Jolantą Tkaczyk, badaczką zachowań konsumenckich z Akademii Leona Koźmińskiego w Warszawie. Więcej tekstów i rozmów o przyszłości znajdziesz w najnowszej edycji programu "Jutronauci": https://wyborcza.pl/jutronauci

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