Jutronauci: W przyszłości telewizji wszystko się miesza -...

Q: How long is this episode of 8:10?

This episode is 38 minutes long.

Q: When was this 8:10 episode published?

This episode was published on March 7, 2025.

Q: Can I download this 8:10 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

Telewizja traci widzów na rzecz VoD i serwisów społecznościowych. Do streamingu migrują kolejne gatunki, do niedawna uważane za ostoję telewizji - jak np. sport czy wiadomości. Z kolei influencerzy stają się nowymi gwiazdami telewizji, a opery mydlane ulegają "tiktokizacji" - w Chinach i Indiach na popularności zyskują aplikacje mobilne serwujące mikro-seriale z odcinkami trwającymi po 60 sekund. Czy taki trend dotrze także do Polski? Jak wygląda przyszłość tradycyjnych mediów i co oznacza dla widzów i reklamodawców? Vadim Makarenko z firmy Statista rozmawia o tym z Joanną Nowakowską i Wojciechem Kowalczykiem, autorami serwisu ScreenLovers. Więcej tekstów i rozmów o przyszłości znajdziesz w najnowszej edycji programu "Jutronauci": https://wyborcza.pl/jutronauci

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