Kansas City Market Pulse - How to Become an Elite CRE Broker | Rod Santomassimo on Market Cycles, Strategy & Dominating in Any Market

What separates good brokers from elite ones—especially in uncertain markets?In this episode of The Kansas City Market Pulse, Logan Freeman is joined by Rod Santomassimo, founder of The Massimo Group, to break down what it truly takes to build an elite commercial real estate business.Rod shares decades of insight on broker mindset, adapting through market cycles, and why strategy—not just activity—determines long-term success. This episode is packed with practical takeaways for brokers, team leaders, and investors navigating the next phase of the CRE cycle.Topics covered:• Traits of elite commercial real estate brokers• Adapting strategy in shifting market cycles• Why most brokers plateau—and how to avoid it• Building durable CRE businesses• Lessons from coaching thousands of top producersWhether you’re a broker, investor, or operator, this episode delivers actionable perspective you won’t get from headlines alone.