Karen Frame – Founder & CEO, Makeena

from Growth by Design with Diraj Goel · host Matt McCoy

In this episode of Growth by Design with Diraj Goel, Diraj sits down with Karen Frame, Founder and CEO of Makeena, a B2B SaaS platform that helps consumer brands connect with shoppers and drive sales both online and in-store. Karen shares her journey from law and finance to entrepreneurship, the challenges of scaling a scrappy startup, and how Makeena has amassed over 1.5 million app downloads while providing actionable consumer insights for brands.We dive into:How Makeena collects zero- and first-party consumer data at scaleKaren’s scrappy approach to growth and partnershipsBuilding a founder-first, mission-driven company cultureThe challenges of fundraising and managing a lean teamLessons on resilience, leadership, and scaling a businessWhether you’re an aspiring founder, investor, or startup enthusiast, this episode is packed with actionable insights for building high-growth, data-driven ventures.

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This episode is 13 minutes long.

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This episode was published on January 27, 2026.

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