Karl Wirth of Evergage Talks Customized Content

In this Marketing Over Coffee: Special Interview with Karl Wirth of Evergage! Brought to you by our sponsor: Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 Direct Link to File What is Evergage and custom content all about? The Persona Intent Targeting System Web Customization for B2B versus B2C How does customization integrate with marketing automation? Why A/B Testing is the antithesis of customization   Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.