Karthi Ratnam | Becoming a Revenue Architect

Are RevOps leaders stuck in tactical roles when they should be driving strategic growth? In this eye-opening episode, Karthi Ratnam joins us to challenge the traditional RevOps narrative. We explore the transformation of RevOps from system janitors to empowered revenue architects, the role of AI in GTM workflows, and what it truly means to lead a revenue movement.🔥 Whether you're a RevOps professional, a GTM strategist, or a B2B marketer, this conversation is packed with bold ideas, controversial takes, and tactical insights to help you reframe your role and own your impact.⏱️ **Timestamps / Chapters**00:00 – Intro00:10 – Meet Karthi Ratnam: From Open Source to Audience Haus and RevGenius01:50 – The Real Role of RevOps (and What Went Wrong)05:00 – Why RevOps Became the Cleanup Crew07:00 – How RevOps Can Reframe as Revenue Creators08:45 – Narrative Building for Non-Marketers10:39 – “RevOps Confessionals” & the Real Struggles14:00 – GTM Engineers vs. RevOps Architects18:00 – Why AI is RevOps’ Big Opportunity21:00 – Gatekeeping, Burnout & Letting Go of Busywork24:15 – The Agent Explosion & Workflow Chaos26:00 – Tools, Communities & RevOps Voice28:55 – What RevOps Can Learn from Customer Success30:00 – The Missing Metric: How to Measure RevOps Impact31:40 – Wrap-Up & Where to Connect with Hy---#RevOps, #RevenueOperations, #RevOpsStrategy, #AI in# RevOps, #GTM AI, #RevGenius, #CategoryCreation, #RevenueArchitecture---👍 **Like this episode?**Don’t forget to hit the 👍 button, share with your team, and **subscribe** for more deep dives into the evolving world of Revenue Operations and GTM strategy.💬 Drop a comment below with your biggest takeaway or how you're reframing your RevOps role!