Kate Thomas: Structured-Content Adventures at PayPal

from Content Strategy Insights · host Larry Swanson

Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS. Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways. https://ellessmedia.com/csi/kate-thomas/

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This episode is 29 minutes long.

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This episode was published on April 20, 2022.

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