Kate Toon Discusses SEO, Copywriting and Sexism Within Digital Marketing

On today's episode of the Engaging Marketeer, I'm joined by copywriting and SEO expert Kate Toon. Kate is a pioneering figure when it comes to copywriting and the early years of SEO, and after achieving great success in the digital marketing industry, now teaches the next generations about what she's learned through her online training courses and programs. Kate and I are talking about a range of topics relating to her career in the industry. We start by diving into the issue of sexism in digital marketing, with Kate delivering her thoughts and experiences throughout her career, before Darren and Kate discuss her transition into teaching about the industry rather than simply existing within it. This discussion is a fantastic listen for any copywriting and SEO nerds out there, so be sure to give it a listen if you think that applies to you. As ever, make sure you are subscribed to the Engaging Marketeer podcast on your preferred podcast platform, and we hope to see you on the next episode. About your host Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. https://www.linkedin.com/in/darrenjamieson/ https://engagingmarketeer.com https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.