Katherine Jones of ThinK Wine on Disrupting The Old Boys' Club of Wine

This week on the Engaging Marketeer, I'm speaking to entrepreneur, businessperson, influencer marketing guru and wine-making extraordinaire, Katherine Jones. As director of both the We Are SM influencer marketing agency and the ThinK Wine Group, Katherine has clearly demonstrated that she can excel in more than one industry. Kath and I are discussing the nature of running businesses in these two distinctive, fairly unrelated industries. While on the one hand, Katherine is excelling in the still relatively recent field of influencer social media marketing, her ThinK Wine Group is also challenging the outdated conventions and practices within the wine industry. To contact Katherine regarding her businesses, she advises finding her on LinkedIn or emailing her to her respective email addresses. About Katherine Jones Born in raised in Liverpool, Katherine not only had a natural talent for business, she also possessed a keen desire to travel. When she had the opportunity to work for the Marriott hotel chain in Louisville, Kentucky, she snapped at the opportunity. She says this experience helped her to become much more confident, which she has carried through to her successful business career. Today, Kath is the head of two prospering, yet entirely distinctive, businesses, using her experiences in business to forge her own lane across different industries. https://www.linkedin.com/in/katherine-jones-638682a0/ https://www.thinkwinegroup.co.uk https://www.facebook.com/thinkwinegroup/ https://www.instagram.com/thinkwinegroup https://twitter.com/thinkwinegroup About your host Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. https://www.linkedin.com/in/darrenjamieson/ https://engagingmarketeer.com https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.