Kathie Johnson on GTM Strategy, Fractional Leadership, and Scaling with AI

Scaling marketing isn’t about doing more.It’s about doing the right things at the right time.In this episode of Back on T-R-A-C-K, Kathie Johnson — Founder & CMO of Accel Growth Partners — shares how she helps B2B SaaS and AI companies build GTM engines that scale with clarity and discipline.Kathie brings deep experience from Salesforce, Talkdesk, Sitecore, and Dassault Systèmes, and now applies that judgment as a fractional and interim CMO.This episode covers:• GTM strategy before execution• Verticalization and upmarket growth• Fractional leadership that delivers impact fast• AI as a strategic lever, not a shiny objectA must-listen for founders and GTM leaders scaling into their next chapter.This episode is powered by MKG.  We handle the details so you can capture the market.