EPISODE · Jun 14, 2023 · 39 MIN
Kathryn Strachan: AI Isn’t Replacing Great Copy. It’s Just Proofreading It!
from Back on T-R-A-C-K · host Kerry Guard
Kathryn Strachan, Founder & CEO at Copy House, a content agency specializing in B2B tech. She joins Tea Time with Tech Marketing Leaders to dish on how AI tools like ChatGPT are influencing the writing world; and why they’re still no match for expert human copywriters.In this refreshingly candid conversation, Kathryn and host Kerry Guard explore:Why niching down is actually a growth strategyHow AI might support operations, but not a creative toneThe overlooked power of investing in your own marketingWhat the future looks like for junior copywriters in an AI-assisted worldIf you’re questioning where AI fits into your content strategy, or wondering whether copywriting still has a seat at the table, this episode will leave you grounded and energized. Feeling human again. This podcast is powered by MKG Marketing. Finally!! A Digital Marketing agency you don't have to micromanage. Besides, growth shouldn't be this hard. Chapters00:00 – Intro and Kathryn’s Background02:30 – How Copy House Scaled in 3 Years05:40 – Niching Down vs. Being a Generalist Agency10:50 – From Freelance to CEO: Building a Team15:00 – The Reality of Recruitment Challenges18:20 – Copywriting in the Age of AI22:00 – The Limits of ChatGPT for Tone and Accuracy27:00 – Use Cases That Actually Make Sense for AI31:10 – How AI Could Change Junior Copywriter Training34:00 – Comparing Tech Shifts Over the Decades37:00 – Kathryn’s Thoughts on AI Volume & Copy Testing40:10 – People-First Segment: Skiing, Travel, Team Culture45:00 – Wrap-Up and Closing Thoughts
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What this episode covers
00:00 – Intro and Kathryn’s Background 02:30 – How Copy House Scaled in 3 Years 05:40 – Niching Down vs. Being a Generalist Agency 10:50 – From Freelance to CEO: Building a Team 15:00 – The Reality of Recruitment Challenges 18:20 – Copywriting in the Age of AI 22:00 – The Limits of ChatGPT for Tone and Accuracy 27:00 – Use Cases That Actually Make Sense for AI 31:10 – How AI Could Change Junior Copywriter Training 34:00 – Comparing Tech Shifts Over the Decades 37:00 – Kathryn’s Thoughts on AI Volume & Copy Testing 40:10 – People-First Segment: Skiing, Travel, Team Culture 45:00 – Wrap-Up and Closing Thoughts
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Kathryn Strachan: AI Isn’t Replacing Great Copy. It’s Just Proofreading It!
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