Katie Robbert on Ideal Customer Profiles, The 5Ps, and more!

In this Marketing Over Coffee: Learn about the Trust Insights ICP, Google Keep, True Crime, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Since the last interview.... Remodeling the house Changes in the market from analytics to AI Working with the 5P Framework Applying AI with a change management focus 10:26 - Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! The Trust Insights Ideal Customer Profiles (ICP) It's not enough to create the profile, the model needs to tell you what to do next NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Using the ICP to create an interactive model Katie will have sessions at MAICON and Marketing Profs B2B Using Google Keep for wrangling ideas Smart Speakers in the home Peloton and Strava updates You Like it Darker by Stephen King Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.