Katy DeGroot, a former influencer turned CEO, joins us to share her journey into entrepreneurship and creating her clothing brand, Thirty Years.

from Figure It Out · host Lilit Caradanian

Katy DeGroot started her career in the beauty space in 2014, creating tutorials on YouTube and quickly made a name for herself in the industry. After almost a decade, she transitioned into the next chapter in her career, clothing: Thirty Years, known for its timeless wardrobe fashion. Katy shares her journey on how she made a successful clothing brand by creating pieces that she felt was missing in the market. Influencer created brands may be common, but continued success in the industry has been a challenge to most. Thirty Years has really set a blueprint in what it takes to make it in the industry.

Episode metadata supplied by the publisher feed · Published Aug 10, 2025

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Katy DeGroot, a former influencer turned CEO, joins us to share her journey into entrepreneurship and creating her clothing brand, Thirty Years.

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