EPISODE · Nov 13, 2024 · 38 MIN
Katy Huff: Lessons From $15M+ of Sponsorship Sales
from New Media · host Matt McGarry and Ryan Carr
Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00Introduction to Mad Rev and Sales Background03:12Fundamentals of Selling Newsletter Sponsorships05:56Understanding Advertiser Expectations09:09Identifying Potential Advertisers12:02Strategies for Securing Your First Sponsor14:53Pricing Your First Ads17:46Renewals and Long-Term Relationships with Advertisers21:03Working with Larger Brands24:05Final Thoughts and RecommendationsLinks Mentionedhttps://www.madrev.co/[email protected]
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Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Rya...
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Katy Huff: Lessons From $15M+ of Sponsorship Sales
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