Kaushik Roy | President Brand Strategy & Marketing Communication, Reliance Industries

On this episode, Cyrus is joined by Kaushik Roy, Author of the new book 'Alphabetica: A Satire on Majoritarianism', and the President Brand Strategy & Marketing Communication, Reliance Industries. Cyrus talks to Kaushik about his new book, what made him write it, drawing parallels from the book to real life, the universal themes in the book, and more. They talk about the plot, the different factions and alphabets in the book, and tons more. They also discuss Kaushik's work in advertising, being inducted into the International Advertising Association’s ‘Hall of Fame’, how he juggles his corporate life and his life as an author, and tons more. Tune in for a truly fascinating episode.Follow Kaushik on Instagram: www.instagram.com/alphabetica_author_royphoenixSubscribe to the new Cyrus Says YouTube channel: https://www.youtube.com/channel/UCmY4iMGgEa49b7-NH94p1BQAlso, subscribe to Cyrus' YouTube channel: https://youtube.com/channel/UCHAb9jLYk0TwkWsCxom4q8AYou can follow Antariksh on Instagram @antariksht: https://instagram.com/antarikshtDo send in AMA questions for Cyrus by tweeting them to @cyrussaysin or e-mailing them at [email protected]'t forget to follow Cyrus Broacha on Instagram @BoredBroacha (https://www.instagram.com/boredbroacha)In case you're late to the party and want to catch up on previous episodes of Cyrus Says you can do so at: www.ivmpodcasts.com/cyrussaysYou can listen to this show and other awesome shows on the new and improved IVM Podcasts App on Android: https://ivm.today/android or iOS: https://ivm.today/iosSee omnystudio.com/listener for privacy information.