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Kdo ve skutečnosti potřebuje tone of voice? Jak by měly firmy k tonalitě přistupovat? | Lenka Stawarczyk episode artwork

EPISODE · Apr 29, 2026 · 1H 1M

Kdo ve skutečnosti potřebuje tone of voice? Jak by měly firmy k tonalitě přistupovat? | Lenka Stawarczyk

from uLab - PPC Brainfood · host PPC Brainfood

2:40 Brand voice vs tonalita značky9:00 Kdy značka potřebuje tone of voice15:20 Jak udělat, aby manuál tonality neležel v šuplíku23:15 Je lepší řešit tonalitu interně, nebo s externím specialistou?26:20 Měl by brand voice řešit i malý e-shop?28:00 Kde je hranice mezi hravostí a tím, že to člověk nepochopí36:00 Jak by měla vypadat ideální brand voice?45:20 Jak má používat PPC specialista brand voice manuál52:50 Mýty a bullshity kolem tonality🙋🏻‍♀️ Sleduj nás na Instagramu! | 🔗 https://www.instagram.com/ulab.rocks/👨🏻‍💻 Video z PPC Campu | 🔗 https://youtu.be/FVgE8UAMwsg?si=MbySAGt9sIn4d30i 📰 Měj o všem přehled jako první! | 🔗 https://www.ulab.rocks/newsletter/

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Kdo ve skutečnosti potřebuje tone of voice? Jak by měly firmy k tonalitě přistupovat? | Lenka Stawarczyk

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