Keep Pushing Toward A Breakthrough | Bani Bahari and Jonathan Lawrence | OffCourt

Bani Bahari is co-founder and CEO of OffCourt. She has spent the last 10 years in retail and beauty - in her past life she was a strategy consultant at Calvin Klein, Tommy Hilfiger and Glossier. She comes from a family business in beauty. At OffCourt, she does all product development and operations. Jonathan is a co-founder of OffCourt - he comes from management consulting background and real estate development and finance. At OffCourt, he is in charge of finance, strategy and branding. In This Conversation We Discuss:[01:11] Intro[01:53] The idea behind OffCourt[02:22] Testing the waters and taking risks[04:11] Establishing OffCourt’s branding[04:33] Prioritizing product development[05:19] Finding people to work with[06:03] Social media presence for a new business[06:28] Tying in with manufacturers early on [06:53] Venturing the market of fragrances[07:27] Importance of communication as a team[08:08] Launching products and managing expectations[08:34] The power of PR for a new business[09:46] The pressure of being new to the business[11:10] Success takes time and consistent efforts[12:54] Raising money and self-funding as a start[18:55] Testing out different PR strategies[19:48] Knowing when and how much to invest in marketing[20:43] Using customer’s touch points to sell your products[22:36] Finalizing things and reaching out to retailers[23:45] Pushing through to land a breakthrough[24:32] Facing the ambiguity of retailer’s conditions[26:50] Business don’t always go as planned[27:32] Having different mindsets in different situations[28:51] Keeping an open mind after every rejection[29:20] The importance of finding a good rep firm[30:40] Having the conviction to change plans when needed[30:53] Where to check out OffCourt[31:09] Discount code: honestcommerce15Resources:Subscribe to Honest Ecommerce on YoutubeFunctional, personal care company for active people offcourt.com/Follow Bani Bahari linkedin.com/in/bani-bahari/Follow Jonathan Lawrence linkedin.com/in/jonathan-lawrence-177ab133/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!