Keep Your Customers Coming Back: An Interview with Keith MacKay

Keith MacKay has been a life-long resident of Halifax and loves the city.  After completing a Commerce degree at Dalhousie university, he spent a few years in retail management only to discover a true passion in working for himself.  The next chapter of his career saw him develop a successful self-employed practice as an Advisor and Financial Planner with a large insurance company, providing guidance to clients on a variety of financial topics.  Throughout that business, it was always important to ensure clients knew how much they were appreciated and SendoutCards became a critical system to achieve this client appreciation objective.After almost 15 years in that self-employed role, a very difficult decision was made in 2021 to move on for a variety of reasons, none of which had anything to do with clients.  At that time, Keith took on the Affiliate role with Promptings / SendoutCards to share the power of this Relationship Marketing system.  Previously thought of as his secret weapon for client appreciation, Keith is now spreading awareness of this incredible online system.With 6 designations in the Financial Planning industry, Keith brands himself as a Financial Know it All but also a Relationship Marketing guru.  In today’s environment where customers / clients can source services in an instant online, what are you doing to build loyalty?  When was the last time you sent a heartfelt printed card to a client expressing your appreciation?  We make that easy!Thanks for listening! Follow us on Facebook or Connect on  Linkedin