Keith Stickney of Tsunami Cables Talks Tone, Reliable Gear, and Why It’s Important to Be Nice

Keith Stickney of Tsunami Cables joins SoCal Soundcheck for a conversation about tone, reliable gear, musicianship, and why being easy to work with still matters.Keith is the owner of Tsunami Cables, a drummer, and a longtime audio/video professional. His story starts with music. From learning drums in middle school to marching band, gigging around San Diego, studying at Musicians Institute, and working in recording and live sound, Keith has spent decades on both sides of the stage.In this episode, we talk about how his background as a drummer shaped the way he hears music. Keith breaks down pocket, groove, dynamics, tasteful playing, and why a drummer’s real job is not just playing fills, but making the entire band feel comfortable and locked in. As he puts it, one of the best compliments a drummer can get is, “You made it easy for me to play.”From there, the conversation turns to the gear most musicians use every gig but rarely think about: cables.Keith explains how Tsunami Cables started while he was learning to solder and repair cables at Musicians Institute. What began as a side hustle selling handmade cables to other musicians eventually became a company built around a simple idea: musicians should not have to choose between studio-quality tone and road-ready durability.We get into what separates a cheap cable from a high-quality cable, how cables can affect tone, why bad cables can make your rig sound muffled, what braided shielding does, why cable memory happens, and how wrapping your cables the right way can help protect them. Keith also explains why reliability is not just a convenience. For working musicians playing wineries, churches, clubs, corporate events, and festivals, unreliable gear can hurt the show, the client experience, and whether you get called back.But this episode is not just about cables. It is also about community.Keith talks about the Tsunami Family, his artist program, and why he values real relationships over chasing big names. For him, supporting artists is not just about getting a product into someone’s rig. It is about working with people he respects, musicians he can grab coffee or a beer with, and players he genuinely wants to see succeed.We also talk about custom cables, the Tsunami Custom Shop, the upcoming V15 tube preamp, and Keith’s biggest hill to die on when it comes to music, sound, and gear: attitude matters. Gear can be fixed. Cables can be replaced. But being kind, prepared, and easy to work with can open doors that talent alone cannot.Follow Tsunami Cables on Instagram: https://www.instagram.com/tsunamicables/SoCal Soundcheck is proudly sponsored by Tsunami Cables.Great tone starts with great gear, and great gear has to be reliable. Whether you’re on stage, in the studio, or setting up for a podcast, your cables are the last thing you want to worry about.That’s why SoCal Soundcheck is proud to be sponsored by Tsunami Cables. These are high-quality, dependable cables built for working musicians, serious players, and anyone who values gear that performs night after night. When your signal matters, your cable matters.Use promo code SOCALSOUND at checkout for 10% off your order at TsunamiCables.com.Offer valid through May 29, 2027.