Kelby Johnson: Digital Marketing Meets Authentic Brand Messaging

Kelby Johnson gets real when talking about messaging for his healthcare brand Providence Health. Creating a succinct message across 150+ hospitals, internal teams, and local caregivers is a daunting task. Not surprisingly (if you know him) Kelby rises to the occasion. See how he created real, authentic messaging, helped produce ideas and content, distributed across the company, and measured its success thus far.LinkedIn: https://www.linkedin.com/in/kelbyj/Providence Blog: https://blog.providence.org/Hosing is Health: https://blog.providence.org/topic-spotlight-housing-is-health