Kellanova's Protein Revolution: How Cheez-Its & Eggo Are Adapting to GLP-1 Era

Meet Amy Davis, VP of Industry Relations at Kellanova, who reveals how the snack giant is responding to major consumer trends from GLP-1 medications to Gen Z's spicy flavor obsession. Discover why they renamed "stuffed" Eggo products to "protein pancakes," how Hot Ones Pringles target younger consumers, and the innovative breakfast charcuterie boards that are redefining snack occasions.🕒 TIMESTAMPS:0:00 - Amy's role connecting Kellanova with industry trends2:07 - Consumer trends: Gen Z spice obsession and portability3:12 - GLP-1 impact driving protein innovation across food industry4:32 - Working with independent grocers through listening5:33 - Storytelling strategy: package callouts and product renaming6:47 - The power of listening: retailer feedback drives changes7:12 - Creating fun food occasions: breakfast charcuterie boards8:14 - Innovation with purpose: intentional product developmentThanks to Simbe for making our Spartan Nash Conference coverage possible!#Kellanova #CheezIts #HotOnesPringles #GLP1Trends #ProteinInnovation #GenZSnacking #SpicyFlavors #EggoProtein #FoodIndustry #SnackTrendsThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

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This episode was published on August 1, 2025.

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