Kelly Helfman: Fashion Branding, Celebrity-Backed Brands, Weird Brand Collabs, and Doing Things the Right Way

Episode 12 Kelly Helfman (instagram.com/kellyhelfman), the President of the Fashion Division of Informa Markets, the parent company of Magic, Coterie, and Project sits down with Adeel (instagram.com/adeelmitha) to discuss fashion branding for consumers and wholesale. She talks Magic Trade Show, Celebrity-backed Fashion Brands like D'Amelio Footwear, Skims, and Good American. She also gives her takes on Hailey Bieber's collab with Krispy Kreme, the Premiumization of Fossil and Ralph Lauren, and Walmart growing their fashion arm.   Connect with Adeel on LinkedIn: https://www.linkedin.com/in/adeel-mitha/ Connect with Sameer on LinkedIn: https://www.linkedin.com/in/sbadruddin/ Connect with Salim on LinkedIn: https://www.linkedin.com/in/iamsalim/ Check out Kelly's Podcast: The Custom Made Podcast https://podcasts.apple.com/us/podcast/the-custom-made-podcast/id1704924264