Kelly O'Dwyer-Manuel on Analyst Relations and Winning the Enterprise Market

Being "technically right" doesn't mean you'll win the market.In the world of enterprise tech and security, the bridge between a great product and a market leader is built by Analyst Relations.In this episode of Back on T-R-A-C-K, I’m joined by Kelly O'Dwyer-Manuel, Head of Global Industry Analyst Relations at NXP Semiconductors. Kelly is a "mega tech nerd" who knows exactly how to turn analyst insights into a competitive edge.We discuss: • Why AR is a strategic function, not just a PR checkbox. • How to influence the influencers (Gartner, Forrester, and beyond). • Building credible messaging in a "buzzword-heavy" security market. • How early-stage companies can play the "long game" of authority.If you want to know why some companies "own" the conversation while others are left out of the reports, this is a must-listen.