Kelly the Car Mom: Build a Content Business and Improve Family Car Buying

In this episode of the Interact Podcast, Josh Haynam sits down with Kelly Stumpe, founder of The Car Mom, to talk about how she built a trusted platform helping families confidently navigate the car buying process. Kelly shares how she identified a gap in the automotive industry for family-focused car reviews and stepped in to fill it with relatable, practical content. She explains how quizzes have become a powerful entry point for families, offering a fun and approachable way to start narrowing down vehicle options.Kelly and Josh also discuss authenticity in content creation, listening closely to audience feedback, and the balancing act of scaling a business while staying true to your mission. With a deep passion for safer family vehicles and empowering women in a traditionally male-dominated industry, Kelly brings a fresh perspective to automotive media. This episode is an inspiring look at building a brand that serves a real need and engages an audience with trust and heart.Learn more: https://www.thecarmomofficial.com/