Kelsey Purcell: Crucial Conversations for Creative Marketing Leaders

What this episode covers

Kelsey, a Marketing Communications Director at Entro Security, spills the tea:- Her unconventional path to marketing (which started in high school)- Nailing brand position and standing out- Working with visual creative and neurotypical learners- Diving into her plans, thoughts, and vision on an upcoming campaign involving street interviews. This episode is soooo good (pinky promise). Sharing some links with love: - Learn more about Entro security: https://entro.security- Connect with Kelsey to catch her weekly security news updates (coined as Sunday Scaries): https://www.linkedin.com/in/purcellkelsey/- Tea Time with Tech Marketing Leaders is brought to you by MKG Marketing. Nerd out on PPC, SEO, and tailored strategies for B2B SaaS orgs.  https://mkgmarketinginc.com/- Want to be a spill the tea with Kerry? Be a guest on Tea Time? Connect with Kerry on LinkedIn: https://www.linkedin.com/in/kerryguard/ (00:00) - Intro (02:50) - Where are you now, Kelsey? (05:00) - reminiscing about how Kerry and Kelsey got into Marketing (06:30) - Looking back (unconventional path to Marketing) (10:05) - Marketing is always flowing (14:40) - Different types of learners (17:00) - Deciding how and where to speak to customers? (19:25) - Building a marketing foundation (22:05) - When to park great ideas and pivot (24:04) - What does your marketing foundation look like? (26:45) - Foundation. Iterate. Create. Review. Take Risks. Expand Ideas. (29:30) - Nailing positioning and standing out (32:20) - Putting a marketing spin on internal presentations (36:00) - Who are the people behind the ICP? (38:00) - Convert tech solutions into something easy to absorb (42:50) - Street interviews. How will you create it? (48:30) - Live Q&A with viewers (01:02) - What brings you joy?

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