Ketone-IQ: From DARPA Lab to a Gym or Cafe Near You. How to Build a Movement Around a New Technology with Michael Brandt

Michael Brandt is the CEO and Co-Founder of HVMN.com, creators of Ketone-IQ. Bringing ketones "nature's superfuel" from elite performers to the mainstream. Backed by a16z and $6MM from the US Military. 1. Be un-busy. A little secret that most successful people have is that they have dead time. 2. You'd rather have a niche of people that buy your product everyday and you can spread out from there. 3. Don't litter in your temple. Ketone-IQ - The first 100 people to visit and use promo code FIRE at checkout will save 20 percent - Ketone-IQ Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. ZipRecruiter: Outstanding talent is crucial for a successful business. And if you're hiring, you can find talent for any role at ZipRecruiter. Try it for free today at ZipRecruiter.com/fire!