Kevin Maney Talks Unscaled

In this Marketing Over Coffee: Learn about Unscaling, Category Design, Unhealthcare and more! Direct Link to File Brought to you by our sponsors: WordStream and LinkedIn Where did Category Design and the book Play Bigger come from? The book led to the creation of Category Design Advisors Unscaled - how world changing technologies are taking apart scaled up industries. Can the existing system adapt or does it have to be disrupted? Health Assurance - doing the work before people are sick 6:09 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! What if we had all the IoT health data? The economics of it all 13:28 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The rise of telehealth Shift to online education The History of IBM Echoes of the 1890-1910 Era Past Category Design Interviews: Play Bigger, Niche Down Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.