EPISODE · Nov 7, 2007 · 3 MIN
Kevin Roberts, autor de Lovemarks e CEO mundial da Saatchi & Saatchi
from HSM PodCasting · host PodCasting Brasil
Mistério, sensualidade e intimidade. Por que estas três palavras são consideradas os três fatores-chave para desenvolver marcas de amor? Como tornar uma marca irresistível ao invés de insubstituível? Ouça o que nos contou Kevin Roberts, CEO mundial da Saatchi & Saatchi.
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