Kevin Tyler - Bay & Bicknell

Send us Fan MailKevin Tyler on Building Bay & BNE, Fractional Marketing, and Storytelling That Moves PeopleThe Blackbridge Mindset Podcast hosts catch up and introduce guest Kevin Tyler, a marketing strategist and founder of Bay & BNE, a Santa Monica boutique consultancy named after Bay and Bicknell streets and the nearby historic “Inkwell” beach space. Kevin explains how the company’s name reflects lineage, identity, and the importance of storytelling in modern branding, emphasizing that businesses should practice the same storytelling they sell. He shares his path from varied agency and higher-ed roles to entrepreneurship after leaving a toxic DC agency on December 18, 2024, using 2025 to validate his concept before forming an LLC and scaling with freelancers. Kevin defines fractional marketing, discusses pricing evolution, vetting and rejecting misaligned clients, and advises entrepreneurs to invest in clear messaging and strategy to reach audiences where they already are.00:00 Welcome to Blackbridge00:27 Catching Up and Travel Plans01:40 Airport Chaos Talk02:37 Meet Kevin Tyler04:15 Bay and BNE Origin Story06:11 Storytelling as Strategy07:18 Why He Went Solo10:34 Launching the Consultancy13:03 Cutting the Golden Handcuffs15:39 What Fractional Marketing Means17:42 Favorite Brand Projects22:14 Marketing That Moves People24:41 Pricing and Value27:06 DIY Branding on a Budget29:38 Marketing Yourself Through Community31:46 Client Fit and Red Flags34:05 1000 Dollars Marketing Plan35:24 Marketing Truths and Shortcuts36:52 Creativity as Fuel38:18 Where to Find Kevin38:48 Podcast and Book Shoutouts40:34 Food Favorites and Travel41:41 Referrals and Closing RitualInsta: @bayandbicknellWebsite: www.bayandbicknell.comThank you for listening! Follow our socials! FacebookInstagramYouTube TikTok Contact us: Email: [email protected]  Hosts:Mike CJKen