Key events and attribution in GA4 with Dana DiTomaso

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Dana DiTomaso joins Search With Candour to discuss: What are Key Events? So, what are Conversions in GA4 then? Why did Google make this change? How can one Key Event be attributed in three different ways? User Acquisition vs Traffic Acquisition What’s the difference between them? Is there a best way for SEOs to get an accurate picture of organic traffic in GA4? What should people actually use for reporting? How can SEOs ensure our hard-earned traffic gets attributed to the right channel? What else should SEOs be measuring? Follow Dana: LinkedIn: https://www.linkedin.com/in/dditomaso/  Website: https://kpplaybook.com New GA4 course: https://kpplaybook.com/google-analytics-4-course/  Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/  KP Playbook on Youtube: https://www.youtube.com/@kp_playbook