Keys to Being Conversational: without being unprofessional or unplanned episode artwork

EPISODE · Mar 18, 2025 · 19 MIN

Keys to Being Conversational: without being unprofessional or unplanned

from Small Business Casual · host Emily Aborn

Text Emily! Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak. The advice "just write how you talk" though doesn't exactly cut it when it comes to finding your own conversational tone and style. It's not that simple and there are some do's and don'ts. In this episode, I’ll share why being conversational matters in your content and copy, we’ll touch on that fine line between approachable and unprofessional, and how to REALLY get started in being more conversational yourself!  What does it mean to be conversational?3 Myths on being conversational 10 Magical tips to finding your own conversational voiceAnd more! Resources & Links Mentioned:My Brand Voice Solutions: Find Your Voice Podcaster Bundles, Brand Messaging Guides, Copywriting ServicesAbout Me (aka Let's Connect)Text Me!Leave a VoicemailI’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire, where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. Email: [email protected]

Episode metadata supplied by the publisher feed · Published Mar 18, 2025

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Text Emily! Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak. The advice "just write how you talk" though doesn't exactly cut it when it comes to finding your own conversational tone and style. It's not that simple and there are some do's and don'ts. In this episode, I’ll share w...

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Keys to Being Conversational: without being unprofessional or unplanned

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