Kieran Read: What I recommend you do, if you were All Blacks captain.

One careless comment can shrink a player for months. One intentional conversation can change a career. That’s the tension at the heart of leadership and it’s exactly where Kieran Read goes with us. From describing himself as a shy kid who didn’t speak up, Kieran walks through how he grew into captaining the All Blacks, and what that journey teaches anyone trying to build a stronger team culture at work or in sport. We get specific about what “culture” actually is: the behaviors you tolerate, the standards you model, and the small interactions that new people copy to fit in. Kieran breaks down why leadership is action first, how elite captains empower others instead of dominating the room, and why connection and vulnerability are not “soft” extras but the foundation that makes accountability and high performance possible. If you lead with pressure and skipping the human side, trust erodes fast and it’s brutal to rebuild. Kieran also shares a practical approach to leadership development: priming confidence through real opportunities. The message for coaches, managers, and founders is clear. Your belief has to show up in what you delegate, what you back, and how you tell the truth in tough moments like selection and performance chats. We wrap with a reminder to “remember influence” because every conversation is bigger for the other person than you think. Subscribe for more leadership coaching and team culture lessons, share this with a coach or manager who needs it, and leave a review if it helps. What’s one sentence from a leader that still sticks with you today?Send us Fan MailWant to go to Japan? Contact me [email protected] your phone number so I can have a chat. Ben Support the showSubscribe and Share, it makes a massive difference! Appreciation in advance.