Kim Malek: Salt & Straw Co-Founder and CEO

What this episode covers

Kim Malek, the CEO and co-founder of iconic ice-cream brand Salt & Straw, has completely modernized the ice-cream industry by creating a brand whose ethos goes beyond the delicious dessert. Malek has built an unparalleled brand through a unique business strategy focused on building a community, supporting local artisans and farmers, and continually creating custom, one-of-a-kind ice-cream flavors. On this episode of Second Life, find out how Malek merged her past marketing careers at notable brands like Starbucks and Yahoo! to catapult her dream of starting an ice-cream business into a reality.

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Frequently Asked Questions

How long is this episode of Second Life?

This episode is 48 minutes long.

When was this Second Life episode published?

This episode was published on January 11, 2021.

What is this episode about?

Kim Malek, the CEO and co-founder of iconic ice-cream brand Salt & Straw, has completely modernized the ice-cream industry by creating a brand whose ethos goes beyond the delicious dessert. Malek has built an unparalleled brand through a unique...

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