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Oct 12, 2020 55 min

Kim Mathisen

from It's Always Day One Hosted by It's Always Day One

Kim was director of tools at Amazon before ending her 11+ year stint at the company to start with Microsoft, where she now sits as the Chief Customer Officer. In this episode we review the Amazon ecosystem from a higher level, looking at the mindset and attitude brands should take, as well as thinking about their long term strategies.In this episode we discuss:Which platform might be best for you as a brand, vendor or seller.Why you must be building strategies for both online and offlineHow y...

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Kim Mathisen

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This episode is 55 minutes long.

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This episode was published on October 12, 2020.

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