Kirsten Newbold-Knipp (CEO at Ask Nicely) on Transforming Customer Experience Through Empathy and Technology

Kirsten Newbold-Knipp, CEO of AskNicely, shares her career journey to becoming a CEO. Starting her career in hospitality, Kirsten's focus on customer experience paved the way for her transition into the tech industry, eventually leading to leadership roles at high-profile companies such as HubSpot. Kirsten shares insights on navigating the transition to tech, demonstrating the value of marketing leaders in executive roles, and the importance of data-informed decision-making. She emphasizes the power of customer feedback in shaping a company's services and the significance of being customer-centric in leadership positions. Kirsten's narrative provides valuable advice on career development, the importance of tackling significant problems, and fostering a culture of accountability and feedback within organizations. The discussion also touches on Kirsten's initiatives at AskNicely and how the company leverages customer feedback to drive improvement and growth.(00:53) Kirsten's Journey from Hospitality to Marketing Excellence(03:33) The Leap into Tech: A Serendipitous Transition(06:51) From Product Management to Marketing Leadership(08:33) Startup Adventures and Learning at HubSpot(10:12) Insights from a Stint at Gartner(13:13) Embracing the CMO Role and Eyeing the CEO Position(16:04) Career Advice: Solving Bigger Problems for Growth(18:46) Building Effective Teams in Fast-Growing Companies(19:12) Enhancing Communication and Collaboration(21:04) Exploring AskNicely's Impact and Initiatives(25:34) Personal Growth and Leadership as CEO(27:20) Engaging Customers in Company Development(28:39) Cultivating a Culture of Accountability and FeedbackStay tuned through the end of the show (33:31) to learn: What type of furry critter was walking around Kirsten’s office during our recording.Who Kirsten thinks we should interview next.Featuring:Kirsten Newbold-Knipp (LinkedIn)Sunny Manivannan (LinkedIn, Twitter)  Follow us:LinkedIn Tune in:Apple PodcastsSpotify