Klaviyo’s Marketing Tech and AI Preps Retailers for Black Friday and Beyond

Creating a marketing automation tool that combines the data infrastructure and messaging layers established Klaviyo’s technology differentiation and paved its path for early success in email marketing automation. In this episode of the Tech Disruptors podcast, Klaviyo’s cofounder and CEO Andrew Bialecki sits down with Bloomberg Intelligence analyst Niraj Patel to explain how the company’s technology stack, leverage of Generative AI, and value-based customer approach disrupted the marketing automation field. Tune into to hear his view on software spending across retailers, the wide reach of AI, innovations in digital relationships, and more.