Knicks logo designer, KISS Album covers, Disney titles, Five decades of pencil‑first craft - Michael Doret

Today's guest is a legend of lettering and logo design. For more than five decades Michael Doret has made iconic marks—from the New York Knicks to KISS album art and Disney title treatments. Long before computers, he perfected a hand-drawn approach that gives his work lasting personality. In this episode we unpack his Cooper Union beginnings, mentors like Ed Benguiat and Milton Glaser, and why craft and observation still beat shortcuts.We cover:Childhood in Brooklyn: Coney Island, Times Square, neon signsFamily influences and early visual obsessionsCooper Union and finding a career in designLearning the craft: hand-drawing, photo-lettering, pencil-first processKey mentors and early jobs (Sol Schwartz, Ed Benguiat, Milton Glaser)Early freelance work and first logosThe Knicks logo: brief, process, legacyKISS album art and long-term collaborationsDisney title work and cinematic letteringGuest:Michael DoretWebsite: https://www.michaeldoret.com/logosBook: Growing Up in Alphabet CitySubscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share — and drop a question for Michael below.Follow WDYMT:Instagram: https://www.instagram.com/wdymt_official/TikTok: https://www.tiktok.com/@whatdoesyourmumthinkSpotify / Apple Podcasts / YouTube: What Does Your Mum Think